Jimmy Choo

Jimmy Choo is a global luxury accessories house built on a reputation for elegant, sophisticated footwear. Established in London in 1996 by bespoke shoemaker Jimmy Choo and former Vogue accessories editor Tamara Mellon, the company began as a small atelier in Hackney producing handmade shoes for private clients and glossy magazine shoots. Early endorsement from celebrities and royalty, including Princess Diana, propelled the fledgling brand to prominence.

As demand grew it opened boutiques in London’s fashionable districts and New York, winning a devoted following among socialites. Over the following decade it expanded into a full lifestyle brand offering handbags, small leather goods, fragrance and eyewear, and entered into strategic partnerships to enhance production and distribution.

Headquartered in London and led by creative director Sandra Choi, the house has become synonymous with red‑carpet glamour and is stocked in major fashion capitals worldwide.

Despite its rapid growth, the label remains focused on craftsmanship and the art of shoe making. Each piece is manufactured from high‑quality materials and is meticulously finished to ensure comfort and longevity. Over the past two decades the brand has built an international business with boutiques across Europe, North America and Asia, while its licensed lines bring the Jimmy Choo aesthetic to eyewear and perfume.

Today the name embodies a blend of Hollywood allure and modern luxury, offering confident style to a loyal global clientele.

Jimmy Choo’s philosophy is grounded in the belief that glamour should be joyful and accessible. The design team seeks to create shoes and accessories that empower the wearer, combining sensual silhouettes with comfort and expert craftsmanship. This focus on confidence is expressed through sleek lines, rich materials and a high‑polish finish that evoke a sense of occasion. While the brand’s heritage lies in bespoke shoemaking, its collections balance handwork with innovation, experimenting with daring colours, embellishments and contemporary shapes to refresh classic styles.

At its core, the label celebrates the transformative power of dressing up. Whether designing vertiginous stilettos, glittering clutch bags or refined sneakers, the house prioritises quality and attention to detail so that clients feel both special and supported. Creative director Sandra Choi continues the founders’ emphasis on elegance and sophistication while infusing collections with a modern edge inspired by art, music and celebrity culture.

The brand’s commitment to luxury, joy and meticulous craft ensures that each collection meets the expectations of a diverse, cosmopolitan clientele while retaining the spirit of its British roots. In recent years the company has also taken steps to improve sustainability, exploring responsible materials and ethical production to align its glamorous image with modern values.