Labrum London

Labrum London is a British fashion label founded in 2014 by designer Foday Dumbuya. Based in London and shaped by Dumbuya’s background across Sierra Leone, Cyprus and the UK, the brand develops menswear that merges West African references with British tailoring, using clothing as a vehicle for narrative and cultural record.

Collections often revolve around suits, outerwear and workwear-led silhouettes, alongside custom textiles, prints and graphic pieces that carry the house motto “Designed by an immigrant”. Labrum’s approach has been recognised by the British fashion establishment, including receiving the Queen Elizabeth II Award for British Design in 2023.

The brand has been noted for collaborations with artisans and communities connected to Sierra Leone as well as for making work in London, including East London production for parts of its offer. Across runway, retail and visual storytelling, Labrum positions menswear as a contemporary archive of diaspora experience in the London fashion scene.

Labrum’s stated ethos is storytelling: the brand sets out to narrate “untold stories of the diaspora”, merging West African values with British tailoring and treating dress as a form of cultural testimony. The motto “Designed by an immigrant” functions as both identification and argument, centring migration as lived experience rather than trend.

This philosophy is expressed through collections that reference home, movement and belonging, often supported by film, poetry or installation. The brand describes an intent to create directional, purposeful pieces, where narrative sits inside practical garments rather than alongside them. Community is positioned as part of the work, with an emphasis on knowledge transfer and collaboration between London and West Africa.

Craft is presented as inseparable from meaning: tailoring and textile choices are used to honour heritage while building contemporary wardrobes. The aim is not pastiche but dialogue—using familiar menswear codes to open conversations about history, identity and representation within British fashion.