Marco Rambaldi

Launched in Bologna in 2017, Marco Rambaldi represents a new wave of Italian fashion that challenges traditional social and aesthetic norms. Rambaldi’s work is deeply connected to the cultural history of his home country, drawing on 1970s radicalism and the aesthetic of the Italian provinces to create a narrative that is both nostalgic and forward-looking. By blending artisanal techniques like crochet and knitwear with a DIY sensibility, the brand offers a fresh perspective on "Made in Italy" heritage.

The label works across knitwear and beauty. The house has gained prominence for its commitment to representing a diverse range of bodies and identities, positioning fashion as a tool for social commentary. Across its core categories, the label has developed a recognisable identity rather than a broad, undifferentiated offer. That combination of origin, product focus and later development defines the brand’s current position. The label continues to work within the framework established by its core categories.

The label frames its mission against mass production, prioritising people, ideas and the skilled labour of Italian artisan workshops. Upcycling is treated not only as an environmental choice, but as a narrative device: materials carry history, and the act of reworking becomes a way to claim continuity rather than discard it.

The brand’s philosophy also rests on productive collision-conservation against subversion, past against present-using 1970s Italian cultural codes as a reference point to be questioned and remade through queer, transversal energy. Crochet assembled from antique elements is described as transforming domestic, “housewife” memory into a future-facing symbol of strength, aligning craft with politics and identity. In this framework, “Made in Italy” is not reduced to luxury shorthand; it is positioned as a cultural matrix that informs both meaning and method, with garments intended to carry emotional truth, social presence and a sense of belonging. Narrative and cultural reference operate here as structuring devices rather than decorative afterthoughts.