
Overview
Yohji Yamamoto is the eponymous fashion house established in Tokyo in 1981 for a new Paris womenswear line. Its institutional roots lie in Y’s, the ready-to-wear company Yamamoto founded in 1972, and the two names developed distinct collection identities. Yohji Yamamoto Pour Homme followed in 1984 and remains the house’s principal menswear division.
The eponymous umbrella also contains differently organised labels and lines. +NOIR concentrated black-led everyday womenswear; S’YTE began online under atelier authorship; Ground Y moved from a concept shop to a continuing company-designed brand; discord developed a luxury accessories practice; and WILDSIDE combined original product, collaborations, editorial work and retail. LIMI feu remains connected through company history while retaining Limi Yamamoto’s separate design authorship. Y’s and Y-3 are treated as distinct brands.
A civil-rehabilitation filing in October 2009 led to a court-approved transfer of the operating business in December without interrupting the main Paris collection schedule. The present company was legally established in 2014. Yohji Yamamoto remains the named designer of womenswear and Pour Homme. Tadashi Kubo, who joined the company in 1987, had company-wide creative oversight by 2018 and was described in late 2025 as overseeing the creative division, giving the house a long-serving senior creative executive alongside Yamamoto’s continuing collection authorship.
Philosophy
Yamamoto’s clothes begin with distance from the body. Long coats, dropped shoulders, asymmetric closures, displaced seams and layered skirts allow fabric to move before it defines anatomy. Black wool gabardine is a recurring material because it can be cut sharply, washed, softened and made to carry both tailoring and drape, joined by linen, silk, denim, leather, embroidery, pleating, knit and technical sports fabrics.
Construction preserves inherited technique and unsettles its expected proportions. Suiting may be extended, opened, wrapped or interrupted by panels; dresses can become shelter, scaffolding or a sequence of concealed garments; hems and surfaces may retain evidence of handling and age. Menswear and womenswear remain operational categories, with casting and proportion repeatedly detaching clothes from a single prescribed body or social role.
The atelier is central to this method. Patternmakers propose form, test toiles, conduct fittings and carry designs into production, while photographers, musicians, performers and architects author separate layers around the clothes. Senior figures such as Tadashi Kubo connect concept development, partner work, archive interpretation and presentation across the company, with the connected labels retaining their own teams, mandates and authorship.
Timeline
Disclaimer
Creative timeline
Button TextFor Yohji Yamamoto’s 2025 Pendleton collaboration, Kubo reworked ideas from 2007 archive pieces through flannel substitution, joined-jacket construction, khaki calibration and a double-brand label. He also carried the project into wholesale planning, joining archive interpretation, product development and commercial preparation.
In April 2023 Kubo, then in charge of Yohji Yamamoto’s creative department, returned to Bunka’s Global Fashion Concentration. He discussed cultural appropriation and the use of ethnic dress in collection development, then reviewed student portfolios.
During the 2022 academic year, Bunka Women’s University listed Kubo as Yohji Yamamoto Inc. 専務 for a special design lecture on creativity through the house. The appearance placed his creative work within a senior corporate rank by this point.
Kubo represented Yohji Yamamoto in the White’s Boots collaboration and contributed directly to design development. A functional boot zip informed Spring/Summer 2018 garments, and a line in his Photoshop proposal became a hand-stitched detail on the boot.
Irène Silvagni’s house creative-director tenure ended in 2018 after approximately twenty-six years. No like-for-like successor to her image, casting and cultural remit was identified in the supplied record.
By 2018 Kubo oversaw creative across Yohji Yamamoto Inc.’s brands, giving him a company-wide remit across the brand portfolio. He remained in charge of the creative division in late 2025.
From 2015 Kubo returned annually to Bunka’s Global Fashion Concentration for lectures, portfolio reviews and student mentoring connected to the Yohji Yamamoto studio. A 2023 session addressed cultural appropriation and the use of ethnic dress as a collection reference.
Ground Y opened at Shibuya PARCO in September 2014 as a concept shop combining selected house products with more accessible clothing, denim, shirting and graphics. The retail experiment was interrupted by the building’s reconstruction and preceded the label’s continuing fashion-brand phase from 2017.
discord Yohji Yamamoto was presented in New York in February 2014 and entered Japanese retail in May with bags, shoes and scarves made in Japan. It developed into a continuing luxury-accessories brand with its own seasonal archive.
Kubo participated directly in the concept development behind Yohji Yamamoto’s Selfridges Board Room skull skateboard and related Autumn/Winter 2014 imagery. The idea grew through recurring conversations with Yamamoto about ageing, reputation and the persistence of the designer’s public image.
By April 2014 Kubo was working at a senior planning and design level within Yohji Yamamoto. Dazed described him as Yamamoto’s right-hand collaborator and head of planning and design during discussion of the house’s skull imagery and Selfridges skateboard project.
The Victoria and Albert Museum staged Yohji Yamamoto from 12 March to 10 July 2011, thirty years after the Paris debut. Ligaya Salazar’s curatorial framework joined garments to Masao Nihei’s spatial work, Peter Saville and Yes Studio’s graphics, a Nick Knight poster and distributed displays across the museum.
During preparation for Yohji Yamamoto womenswear Spring/Summer 2011, Kubo joined Yamamoto in briefing models on how to walk the show. His presence beside Yamamoto at the final presentation stage reflects a senior studio role by this point.
The operating company filed for civil rehabilitation on 9 October 2009; court approval on 25 November enabled a transfer of the business to an Integral-backed company on 1 December. Mainline collection activity and the public design roles of Yohji and Limi Yamamoto continued, while the released documents did not disclose every transferred asset, contract or archive right.
Kubo appeared among three Yohji Yamamoto personnel credited on Takeshi Kitano’s Dolls, for which Yohji Yamamoto held the costume credit. The project places Kubo inside the house’s film-costume work while his individual duties remained part of the wider Yohji Yamamoto team.
Y’s bis LIMI adopted the LIMI feu name in 2002 while retaining Limi Yamamoto’s separate design authorship. The current identity is securely anchored by the brand’s later twentieth-anniversary archive, beginning with Autumn/Winter 2002–03.
Yamamoto took part in a one-off encounter during Tanztheater Wuppertal’s twenty-fifth-anniversary festival on 23 October 1998. The event joined clothing and dance without creating a continuing repertory costume appointment.
Yamamoto designed costumes for the world-premiere opera Susanoo in Kanagawa, opening on 3 November 1994. The project placed his approach to volume and movement within a production governed by music, staging and performance.
Yamamoto designed costumes for the Bayreuth Festival production of Tristan und Isolde, which opened on 25 July 1993. The commission extended his work into opera while remaining separate from the seasonal collection system.
Irène Silvagni joined Yohji Yamamoto as creative director after leaving Vogue Paris. Her long tenure shaped image, casting, shows and cultural positioning while the clothes remained authored by Yamamoto and the atelier.
Wim Wenders’s Centre Pompidou-commissioned film Notebook on Cities and Clothes made Yamamoto’s Tokyo–Paris working process and reflections on clothing, cities and image technology a central subject. Wenders authored the film; Yamamoto participated as designer, subject and interlocutor.
Kubo joined Yohji Yamamoto Inc. in 1987 after Kinki University and Bunka Fashion College. The appointment began a continuous career inside the company that later expanded into senior creative oversight.
Yohji Yamamoto Pour Homme began with an Autumn/Winter 1984–85 presentation in the company showroom on rue Saint-Martin in Paris. It established the eponymous menswear line as a separate system from Y’s for men.
Yohji Yamamoto established his eponymous womenswear line in 1981 as a collection system separate from Y’s. Its first Paris runway was Autumn/Winter 1981–82 at the Intercontinental Hotel on 4 April 1981; Pour Homme followed in 1984.
Yohji Yamamoto divisions and related structures
The eponymous umbrella combines founder-led Paris collections, studio-led labels, an independently authored connected house and specialised product lines. Their shared company setting preserves clear differences in remit and authorship.
Core Paris lines
- Yohji Yamamoto womenswear
- Eponymous womenswear line, Paris from Autumn/Winter 1981–82
- The line carries Yamamoto’s principal work for women through released tailoring, layered dresses, asymmetric construction and a runway practice divided between Tokyo making and Paris presentation.
- Yohji Yamamoto Pour Homme
- Eponymous menswear line, Paris from Autumn/Winter 1984–85
- Pour Homme is distinct from Y’s for men. Its long coats, altered suits and handwork have been presented through casts of musicians, actors, women, couples and non-professional participants.
- Yohji Yamamoto +NOIR
- Historical womenswear division, active through Spring/Summer 2021
- +NOIR concentrated the house’s black-led everyday wardrobe and remained active into Spring/Summer 2021.
- REGULATION Yohji Yamamoto
- Current eponymous collection division
- REGULATION operates as a recurring eponymous collection division within the house’s seasonal output.
Connected clothing and accessories labels
- S’YTE
- Digital-first atelier label, launched in 2011
- S’YTE began through online distribution, entered permanent physical retail inside WILDSIDE Osaka in 2022 and opened its first dedicated store at Shibuya PARCO in 2025.
- Ground Y
- Concept-shop project from 2014; continuing fashion label from 2017
- Ground Y moved from a Shibuya PARCO retail experiment to a genderless and ageless seasonal line at GINZA SIX under company and studio authorship.
- discord Yohji Yamamoto
- Luxury accessories label, presented from 2014
- discord developed bags, wallets, shoes and scarves around asymmetry, restrained surface and Japanese leather production.
- WILDSIDE YOHJI YAMAMOTO
- Original line, collaboration platform and retail project, launched in 2022
- WILDSIDE joins company-designed unisex product with recurring fashion, art, interior and cultural projects. Its Osaka site is a multi-brand complex within the wider platform.
- LIMI feu
- Independently authored connected label, renamed from Y’s bis LIMI in 2002
- Limi Yamamoto retains separate collection authorship. The label entered the reconstructed group as a subsidiary in 2009 and continues with its own creative identity.
Product and experimental lines
- GOTHIC Yohji Yamamoto
- Continuing silver-accessories line
- GOTHIC develops a silver vocabulary linked to Yamamoto’s costume work through jewellery and accessory design.
- L’odeur Yohji Yamamoto
- Fragrance, linen, hair, interior and soap line
- L’odeur carries the Yohji Yamamoto name across fragrance, linen, hair, interior and soap, following the earlier YOHJI perfume launched in 1996.
- power of the WHITE shirt
- Recurring shirt project
- The project concentrates white shirting and construction as a recurring study of one of the house’s core garment forms.
Historical licensed line
- Coming Soon
- Casual line announced in 2007 and presented through films in 2008
- Produced and distributed with Sinv, Coming Soon used online fashion films for its launch presentation and extended the house into a more casual licensed line.
Yohji Yamamoto collaborations
The house’s collaborative work spans sportswear, specialist manufacturing, limited objects, film, performance, image-making and designed environments.
Fashion, product and materials
- adidas / Y-3
- Partnership begun in 2001; first Y-3 collection presented in 2002
- Yamamoto directs Y-3’s fashion language while adidas supplies sports engineering, manufacture and distribution. Y-3 developed as a distinct adidas partnership alongside the eponymous house.
- Mikimoto
- Pearl jewellery project, 2007–08
- Pearls entered Yamamoto’s jewellery language as bounded runway objects without establishing a permanent fine-jewellery division.
- Hermès
- Leather portfolio bags for Autumn/Winter 2008–09 womenswear
- Hermès supplied specific leather objects to the runway; collection design remained with Yamamoto and the atelier.
- Salvatore Ferragamo
- Flat shoes for Autumn/Winter 2009–10 womenswear
- Ferragamo footwear accompanied Yamamoto’s peacoat study as a season-specific product credit.
- Selfridges / The Board Room
- Skull skateboard and related Autumn/Winter 2014 imagery
- A skull motif developed through Kubo and Yamamoto’s recurring conversations about age, reputation and Yamamoto’s continuing public image entered the Selfridges Board Room skateboard project and related seasonal imagery.
- White’s Boots
- Footwear collaboration, 2018
- Tadashi Kubo represented Yohji Yamamoto in detailed development with the American bootmaker, transferring functional boot details into Spring/Summer 2018 clothing and contributing a hand-stitched graphic accent to the collaborative boot.
- Pendleton
- Archive-based clothing collaboration, 2025
- Kubo led detailed development around 2007 Yohji archive references, replacing tuxedo cloth with Pendleton flannel, joining layered jackets into a single garment, calibrating khaki and shaping the double-brand label.
Film, stage and performance
- Wim Wenders
- Notebook on Cities and Clothes, 1989
- Wenders directed the film with Yamamoto as its subject and interlocutor, recording the Tokyo–Paris working practice around the house.
- Pina Bausch / Tanztheater Wuppertal
- One-off anniversary encounter, 23 October 1998
- The performance placed Yamamoto’s clothes in a bounded Tanztheater context and remained a single anniversary encounter.
- Bayreuth Festival
- Tristan und Isolde costumes, 1993
- Yamamoto designed the costumes within the opera production’s separate directorial, scenographic and performance structure.
- Ryuichi Sakamoto
- Collection music and LIFE costumes, 1995–99
- Sakamoto composed music connected to a 1995 collection and later created the multimedia opera LIFE, for which Yamamoto designed costumes.
- Takeshi Kitano
- Film costume work from Brother onward
- Costume development for Brother began in 1999 and informed later silver-product language; subsequent work included Dolls and costume supervision for Zatōichi. Tadashi Kubo appears among the Yohji Yamamoto personnel credited on Dolls.
Image, exhibition and space
- Marc Ascoli
- Seasonal image direction, 1983–87 and 1995–2003
- Ascoli formalised seasonal catalogues through independently authored photography and graphics.
- Max Vadukul, Paolo Roversi, Nick Knight and Sarah Moon
- Distinct photographic cycles from the mid-1980s onward
- Their catalogues and editorials built separate image vocabularies around the clothes, with garment authorship remaining in the atelier.
- Victoria and Albert Museum
- Yohji Yamamoto retrospective, 2011
- Ligaya Salazar’s exhibition joined garments to Masao Nihei’s spatial work, Peter Saville and Yes Studio’s graphics and a Nick Knight poster image.
- Sophie Hicks, Junya Ishigami and Kunichi Nomura
- Retail environments, 2008–22
- The architects and designers created distinct Paris, New York, Aoyama and Osaka spaces as bounded commissions.