Akris

Akris is a Swiss fashion house with roots dating to 1922 when Alice Kriemler‑Schoch opened an apron atelier in St. Gallen. Her son Max Kriemler joined in 1944 and expanded the atelier into a dressmaking house, naming it Akris after his mother’s initials Under Max’s leadership, Akris collaborated with Parisian couturiers and developed a reputation for refined garments crafted with St. Gallen embroidery.

Today the third generation, brothers Albert and Peter Kriemler, lead the company: Peter oversees business operations while Albert serves as creative director Akris produces ready‑to‑wear, accessories and leather goods, renowned for sleek tailoring and luxurious fabrics.

Albert Kriemler’s design language emphasises ‘sensual minimalism,’ blending heritage craftsmanship with modern precision. Collections feature clean lines, subtle proportions and a focus on fabric innovation—often employing double‑face cashmere, merino and silk to create garments that are lightweight yet structured Akris maintains complete control over its production, with design, pattern‑making and sample creation carried out in-house.

Its understated elegance and commitment to craftsmanship have earned it a loyal clientele, including business leaders and royalty, and membership in the Fédération de la Haute Couture et de la Mode. The brand’s evolution reflects a careful balance between heritage and modernity, and its global presence continues to grow as it explores new markets and product categories.

The philosophy of Akris fuses heritage, innovation and understated luxury. The house believes that true elegance arises from impeccable construction and subtle design rather than overt branding. Albert Kriemler’s concept of ‘sensual minimalism’ captures this ethos: garments are engineered to flatter the body through precise tailoring and luxurious materials while avoiding unnecessary embellishment.

Akris values the tactile qualities of fabric—its weight, drape and texture—and often develops proprietary textiles in collaboration with Swiss mills.

Equally important is the company’s commitment to integrity and independence. As a family‑owned business for over a century, Akris maintains tight control over its supply chain, ensuring responsible manufacturing and fair labour practices. The brand prioritises longevity and encourages customers to invest in pieces meant to endure. By marrying Swiss craftsmanship with contemporary design, Akris champions a discreet form of luxury that empowers women through functionality and confidence rather than ostentation.

This timeless approach distinguishes Akris in an industry often driven by spectacle. At its core, the brand strives to balance tradition with innovation, embracing inclusivity and sustainability while encouraging personal expression and thoughtful consumption.