
Overview
Anatomyland is a multidisciplinary project by Aitor Throup developed through sculpture, digital art, character systems and modular fashion objects. A Preliminary Study was documented in 2019, followed by a public rollout in 2021 through digital sculptures and NFTs. Characters including Lil Ying, Lil Yang and Good Ol’ Dom gave the project a figurative structure through which Throup explored duality, identity and the body as both physical and symbolic material.
The project also generated physical prototypes. Modular Veil Cap and Modular Bucket Hat concepts extended the characters’ forms into limited objects intended to be paired with unique digital works. Anatomyland prototypes were included in the Victoria and Albert Museum’s Fashioning Masculinities exhibition in 2022, placing the work within a broader institutional examination of menswear, body and identity.
Anatomyland was initially connected to Throup’s intention to build a new ready-to-wear framework, but its scope moved beyond a conventional fashion label. Clothing and product research developed within the project later informed AITOR ULTRA. Anatomyland should therefore be read as a continuing project and precursor, not as a seasonal predecessor that has been formally closed.
Philosophy
Anatomyland expands Throup’s anatomical methods into a symbolic environment. Bodies, garments, veils and characters are treated as related constructions, with digital and physical forms allowed to develop alongside one another. The project’s figures are not mascots attached to products; they organise questions around division, consciousness and the unstable boundary between an individual body and a larger system.
Modularity remains central. Veils, caps and sculptural components can be separated, recombined or linked to digital counterparts, continuing the designer’s interest in garments whose internal structure is visible. The work also shifts value away from volume production. Limited physical objects, unique digital pieces and exhibition prototypes place emphasis on provenance and process rather than on a standard seasonal range.
Although fashion is one of its materials, Anatomyland does not accept fashion as its only category. Sculpture, narrative, digital ownership and product design operate together, making the project a laboratory for ideas that later re-enter clothing in a different form. That permeability is its defining method.
Recent events

Disclaimer
Creative timeline
Button TextThroup developed Anatomyland as a multidisciplinary project spanning characters, sculpture, digital art and modular fashion objects. A 2019 Preliminary Study preceded its public rollout in 2021.
Anatomyland phases and formats
- Preliminary Study
- Research phase, 2019
- The first documented stage established the project’s characters, modular forms and broader conceptual structure.
- NFT Genesis
- Digital sculpture release, 2021
- The public digital rollout introduced Lil Ying, Lil Yang and Good Ol’ Dom through unique works.
- First Edition physical objects
- Modular product prototypes
- Veil and bucket-hat concepts connected limited physical pieces with digital counterparts; final release details remain incomplete.
Anatomyland exhibitions and institutional contexts
- Victoria and Albert Museum
- Fashioning Masculinities, 2022
- Anatomyland prototypes appeared in the museum exhibition examining menswear, identity and the dressed body.