Dsquared2

Dsquared2 was founded in 1995 by Canadian twin brothers Dean and Dan Caten (born Catenacci) after they honed their design skills in New York and Italy. They created stage outfits for Madonna and gained attention for mixing denim, sportswear and tailoring into playful, provocative looks.

The company’s motto, ‘Born in Canada, Living in London, Made in Italy,’ reflects the cultural influences shaping the brand Dsquared2 opened its first flagship store in Milan in 2007 and has since expanded globally with boutiques across Europe, Asia and North America.

Dsquared2 embraces exuberance, humour and dichotomy. Dean and Dan combine their Canadian roots and Italian craftsmanship to create garments that juxtapose casual and formal—pairing distressed jeans with tailored blazers or evening gowns with trucker caps. Their runway shows are theatrical events often featuring performers and elaborate sets, underscoring fashion as entertainment.

The brand plays with gender conventions and frequently blurs masculine and feminine codes, appealing to a broad spectrum of customers. Quality remains a priority: production is based in Italy to ensure precision and luxury fabrics The designers also value inclusivity and have launched initiatives supporting diversity and charitable causes. Dsquared2’s philosophy encourages wearers to express individuality with confidence and not to take fashion too seriously.