Karoline Vitto

Karoline Vitto is a Brazilian-born, London-based designer who founded her eponymous womenswear label in 2020. Educated in London, she established the brand around sculptural, body-aware pieces that place the female form at the centre of the design process. The label addresses a size range from XS to 2XL alongside custom work, positioning fit and proportion as design drivers rather than afterthoughts.

The label is known for stretch jerseys and engineered knits, often shaped with cut-outs and metal hardware that frame curves and folds. Collections are developed between London and Brazil and produced through a combination of made-to-order and limited runs, with manufacturing split between Brazil and the UK. Coverage of the brand emphasises hands-on development of plus-size pattern cutting and production, alongside a small-scale model that balances statement pieces with wearable separates.

The studio has worked with deadstock and lower-impact materials, and Vitto has been noted as an LVMH Prize semi-finalist in 2024.

Vitto’s practice is built around visibility: bodies that fashion has historically marginalised are treated as the norm to design for, not the exception. The brand articulates an interest in curves and folds as sites of beauty and meaning today, using cut, tension and placement to emphasise areas often concealed or corrected by conventional pattern standards.

This translates into garments that behave like wearable sculpture while remaining responsive to movement. Hardware, seams and negative space are used as framing devices rather than decoration, encouraging attention to the body’s lived reality. Size inclusivity is integrated into the product system, with grading and custom options treated as part of the design brief. The studio also leans on made-to-order and limited runs as a way to control waste and refine fit.

The stated aim is confidence through accuracy of fit and honest representation, quietly, presenting sensuality as something generated by comfort, agency and presence.