Overview
KidSuper is a New York fashion label founded by Colm Dillane from an independent clothing practice he began in 2010. Dillane arrived at fashion outside a conventional design-school route: after Brooklyn Technical High School, football training in Salvador, Brazil, and a mathematics degree at New York University, he developed graphic clothing through dorm-room sales and direct web retail. In 2013 he opened a mixed-use shop and studio at 354 Broadway in Williamsburg, combining clothing production with screen-printing, art exhibitions, music recording and community events; that multidisciplinary structure became as important to the label as any individual product category.
KidSuper entered Paris through independently financed off-calendar shows in 2019 and January 2020 before joining the Fédération de la Haute Couture et de la Mode calendar with the Spring/Summer 2021 stop-motion presentation Everything’s Fake Until It’s Real. The pandemic-era films expanded into physical performance formats after 2022: an art auction, stand-up comedy, theatre, circus performance, installation and storybook staging all became ways of presenting complete seasonal collections. Dillane shared the 2021 LVMH Prize’s Karl Lagerfeld Prize with Lukhanyo Mdingi and Rui Zhou, and in January 2023 worked as a guest designer with the Louis Vuitton men’s studio for its Autumn/Winter 2023 collection while continuing to direct KidSuper independently.
The current business is centred on KidSuper World, the roughly 10,000-square-foot Williamsburg complex opened at 158 Roebling Street in February 2024. It combines flagship retail, offices, art and photography studios, screen-printing, alterations, a gallery, recording facilities and event space; a rooftop football field followed in 2025. Fashion remains the core label, distributed through direct ecommerce, the Brooklyn flagship and an international stockist network, while KidSuper Records extends the studio into music. Long-running work with PUMA and recurring projects with partners including BAPE, Jameson, Canada Goose and Cirque du Soleil have broadened the label without displacing Dillane’s founder-led authorship.
Philosophy
KidSuper treats clothing as one surface inside a larger image-making practice. Dillane’s paintings, drawings and figurative motifs move repeatedly into jacquards, embroidery, prints, patchwork and tailoring, allowing the same artwork to exist as canvas, garment, animation or set. Bright colour and graphic faces remain recognisable signatures, but the label’s more mature collections also depend on cut, proportion and material contrast: oversized tailoring, relaxed sportswear, dimensional pockets and manipulated outerwear give the illustration a physical structure rather than reducing garments to printed merchandise.
Presentation is part of the design method. Stop-motion figures, documentary filmmaking, auction choreography, stand-up comedy, stage plays, circus performance and large installations have each supplied a framework that changes what the clothes need to do. The garments are expected to survive contact with a broader narrative—being auctioned as art, worn by comedians, moved through theatrical scenery or integrated into a stadium-scale event—so spectacle functions as a working constraint rather than a decorative layer added after the collection is finished.
The studio’s community logic is equally persistent. The original Broadway shop mixed retail with production, music and exhibitions; KidSuper World formalises the same mixture at a larger scale and adds public-facing creative facilities and football programming. Collaborations follow that open system when they give Dillane another technical or cultural language to work through, from PUMA football boots and sportswear to Stuart Weitzman footwear, Canada Goose outerwear, BAPE sneakers and Cirque du Soleil performance. The result is a fashion practice defined less by a fixed category than by the repeated translation of Dillane’s art, humour and social networks into clothes and shared experiences.
Timeline
Disclaimer
Creative timeline
Button TextThe rooftop football field above KidSuper World was completed and publicly launched in 2025, extending Dillane’s long-standing football practice into the headquarters. The pitch is used for matches, brand activations and community programming and has been supported by recurring partners including PUMA.
KidSuper World opened to the public at 158 Roebling Street in Williamsburg on 10 February 2024. The approximately 10,000-square-foot complex consolidated flagship retail, offices, alterations, screen-printing, art and photography studios, gallery, recording facilities and community/event functions under one roof.
Jameson became a recurring KidSuper commercial partner around the development and opening of KidSuper World, later supporting rooftop football activity and appearing in an Autumn/Winter 2026 product capsule. The relationship spans event support and fashion product rather than a separate KidSuper division.
KidSuper returned to a physical official-calendar format in June 2022 and began a sequence of shows built around live performance rather than a conventional linear catwalk. Art auction, stand-up comedy and theatre translated the narrative techniques of the pandemic films into physical Paris productions.
Colm Dillane received the Karl Lagerfeld Prize at the 2021 LVMH Prize for Young Fashion Designers, sharing the distinction with Lukhanyo Mdingi and Rui Zhou. The award brought a €150,000 endowment and a year of LVMH mentorship at a point when KidSuper was moving from digital breakthrough toward larger physical infrastructure.
After multiple unsuccessful applications, KidSuper joined the official Paris menswear calendar with Spring/Summer 2021, presented digitally on 12 July 2020. The stop-motion film Everything’s Fake Until It’s Real converted calendar acceptance and pandemic restrictions into the subject and format of the collection.
KidSuper released a Beast Coast collaboration T-shirt in 2016, connecting the label to the Brooklyn hip-hop network around Pro Era, Flatbush Zombies and The Underachievers. The project belongs to the pre-Paris period when the Williamsburg studio’s music community and clothing output regularly overlapped.
Dillane opened the first permanent KidSuper Studios space at 354 Broadway in Williamsburg in summer 2013. Retail, screen-printing and apparel production shared the building with exhibitions, music recording, performances and living space, establishing the multidisciplinary studio model that continued into later KidSuper headquarters.
KidSuper divisions and related structures
KidSuper’s non-fashion activities grow from the same Brooklyn studio system as the clothing label. The strongest named structures are the current multidisciplinary headquarters, its football programme and the separately identified record label.
Studio and cultural infrastructure
- KidSuper World
- Multidisciplinary headquarters and flagship, 2024–present
- Opened at 158 Roebling Street in Williamsburg in February 2024, KidSuper World combines flagship retail, offices, art and photo studios, screen-printing, alterations, a gallery, recording facilities, a library, market and event spaces within one approximately 10,000-square-foot complex.
- KidSuper Football Field / KidSuper FC pitch
- Rooftop football programme, 2025–present
- The rooftop pitch completed above KidSuper World in 2025 extends Dillane’s long-standing football background into matches, activations and community programming. It remains part of the studio complex rather than a separate fashion brand.
Music
- KidSuper Records
- Record label, launched 2024
- KidSuper Records launched in October 2024 with Big In Da Game by KidSuper, Giggs and Quavo. The imprint establishes a named music arm, although its publicly documented catalogue remains modest.
KidSuper collaborations
Collaboration has been a recurring part of KidSuper’s development, but the projects remain distinct from the label’s internal authorship. The strongest relationships either recur across several years or materially extend Dillane’s artwork and show-making into another product or performance system.
Recurring fashion and sport collaborations
- PUMA
- Footwear, apparel and football collaboration, 2019/2020–present
- The relationship first appeared around KidSuper’s Paris breakthrough and developed into repeated football, streetwear and footwear releases, including KING SUPER, basketball product, animated SCRAM! episodes, KidSuper FC projects and later World Cup-linked boots.
- BAPE
- Footwear and apparel collaboration, 2025–2026
- BAPE entered KidSuper’s Autumn/Winter 2025 collection through a substantial capsule and returned around Spring/Summer 2027 through a 48-version Bapesta project, making it a recurring product relationship rather than a single runway cameo.
- Jameson
- Commercial and product partnership, c. 2023–present
- Jameson has supported KidSuper World and football-field activations and appeared as a product capsule within Autumn/Winter 2026, linking sponsorship to the studio’s event and fashion activity.
Fashion and performance projects
- Beast Coast
- Brooklyn music-community collaboration, 2016
- An early KidSuper x Beast Coast T-shirt connected the label to the Pro Era, Flatbush Zombies and Underachievers milieu that surrounded its Williamsburg studio before the Paris period.
- Stuart Weitzman
- Footwear capsule, 2023
- The limited women’s footwear capsule translated KidSuper’s colour and drawing language into sculptural heels and was accompanied by Dillane’s short film The Shoe-In.
- Canada Goose and the NBA
- Outerwear collaboration, 2023–2024
- KidSuper artwork was adapted to performance outerwear for an NBA All-Star 2024 capsule; Canada Goose pieces also appeared in the Autumn/Winter 2024 runway and the opening period of KidSuper World.
- Cirque du Soleil
- Runway and capsule collaboration, 2024
- For Spring/Summer 2025, Cirque du Soleil and KidSuper combined a co-branded fashion capsule with live performance at Le Trianon, integrating performers directly into the seasonal presentation.
Publishing
- Rizzoli
- Book publication, 2025
- Rizzoli published The Misadventures of KidSuper, Dillane’s visual autobiography and design chronicle. The project documents the studio’s history but does not constitute a separate publishing division.
