
Overview
m.a+ is an Italian label founded by Maurizio Amadei in 2006 after his work within Carpe Diem. Developed through an atelier practice near Rome, it began with bags and leather objects before extending into clothing from 2007, followed by footwear, belts, silver jewellery and fragrance. Its recurring cross appears through stitching, incisions and metal fittings, binding the label’s different product systems without relying on conventional graphic branding.
The label is organised around enduring constructions rather than a succession of public runway narratives. Bags, one-piece shirts and jersey, anatomical outerwear, folded leather shoes, belts and silver pieces return across seasonal deliveries, with material codes and small pattern changes carrying the development forward. Womenswear is integrated into the same main line rather than separated as a diffusion structure.
m.a+ remains an active, small-scale practice distributed through specialist international stockists. Its public record has also been shaped by exhibitions and installations, particularly in Japan, where Amadei has presented the logic behind one-piece patterns, folding, proportion and the relationship between clothing and the body.
Philosophy
Amadei develops garments and objects through reduction. A shirt, bag, belt or shoe may begin with one continuous piece of cloth or leather, folded and moulded into volume with as few seams as the material permits. Pockets, openings and points of reinforcement are absorbed into the pattern, allowing construction to determine the silhouette instead of decorating a conventional base.
Vegetable-tanned leather is treated as a responsive surface. Natural marks, differences in fibre density, oxidation and wear remain visible, so a jacket, shoe or bag changes through contact with the body and use. Silver crosses, staples and red stitches can reinforce junctions as well as mark them, making the label’s emblem part of the object’s structure.
The same logic extends across product categories. Anatomical cutting follows movement through the shoulder, torso and leg; spiral seams redirect tension in jersey; folded uppers give footwear continuity; and recurring bags and wallets translate origami-like ideas into daily objects. The result is precise and restrained, with its complexity held inside pattern, proportion and material behaviour.
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Creative timeline
Button TextLift étage presented sartor by Maurizio Amadei in September 2019. The project appeared under Amadei’s own name alongside his continuing m.a+ practice, documenting a personal extension of his atelier work beyond the principal label.
m.a+ introduced its first fragrance, ACROSS, through a collaboration between Maurizio Amadei and perfumer Meo Fusciuni. A launch installation at Contemporary Cluster translated the scent’s forest imagery into a spatial path and extended the label beyond clothing and leather goods.
m.a+ presented SPIRAL at Lift étage in 2016. Built around a large bull-leather spiral reinforced with wire and red hand stitching, the installation made Amadei’s studies of proportion, folding and tension visible as objects in space.
Lift étage presented a dedicated Room of m.a+ in 2015, placing garments and objects within a gallery context instead of a conventional seasonal show. The presentation continued the label’s long relationship with specialist Japanese retail and exhibition spaces.
At Lift étage in Tokyo, m.a+ presented an installation devoted to one-piece construction. The project demonstrated how an entire outfit could be folded from one textile pattern and connected the label’s garment architecture to the idea of clothing as a skin.
A+V, also described as Across Five, formalised a custom-order route within the m.a+ atelier around 2010. Clients could vary materials, dimensions, stitching and hardware around established patterns, bringing the label’s construction system closer to bespoke practice.
m.a+ extended its bag-based construction system into clothing from the Spring/Summer 2007 season. One-piece folding, anatomical cutting and minimal seams moved from leather objects into shirts, jersey and outerwear.
After working within Carpe Diem, Maurizio Amadei established m.a+ in 2006 as an independent atelier-led label. The project began with bags and leather objects, establishing the reduced-seam construction and cross-marked details that would remain central to the brand.
m.a+ divisions and related structures
m.a+ operates as a single atelier-led label, with a small number of named programmes inside its wider product system.
Atelier programmes
- A+V (Across Five)
- custom order
- Introduced around 2010, A+V extended established m.a+ patterns through client-selected materials, dimensions, stitching and hardware. The programme brought the label’s reduced-seam construction closer to a bespoke atelier process.
m.a+ collaborations
Maurizio Amadei has extended the atelier’s construction ideas through fragrance and site-specific presentations, usually with specialist cultural and retail partners.
Fragrance
- ACROSS
- with Meo Fusciuni, 2018
- The first m.a+ fragrance was developed with perfumer Meo Fusciuni and introduced through an installation at Contemporary Cluster in Rome. Its forest-based composition translated the label’s interest in earth, material and bodily proximity into scent.
Exhibitions and installations
- One-Piece Project at Lift étage
- Tokyo, 2011
- The installation demonstrated how an entire outfit could be folded from one textile pattern, presenting one-piece construction as a spatial and bodily system.
- Room of m.a+
- Tokyo, 2015
- Lift étage created a dedicated gallery environment for m.a+, placing garments and objects within the long-running dialogue between the Rome atelier and Japanese specialist retail culture.
- SPIRAL
- Tokyo, 2016
- A bull-leather spiral, wire, red hand stitching and geometric blocks made Amadei’s studies of proportion, folding and tension visible as objects in space.