TheDSA

TheDSA is a limited clothing line created by Aitor Throup from The Daily Sketchbook Archives, the numbered drawing practice he began on 1 May 2012. Launched globally on 20 November 2020, the project translated selected drawings into garments without turning the archive into a conventional logo system. Numbers, figures and recurring graphic forms identify the source image and preserve the relationship between each piece and the wider sequence of drawings.

Series 1 established the line through gender-neutral clothing distributed by selected international stockists. Series 2 followed with campaign and artwork material developed across 2020 and 2021, including a campaign featuring Dynamo. Series 3 appeared in 2021 and continued through campaign work in 2022. The releases combined sportswear-based garments with dense black-and-white imagery, keeping the product accessible while retaining the specificity of the original drawings.

The line’s current status is not formally confirmed. Its last documented campaigns date to 2022, while the daily drawing practice itself concluded approximately in late 2025 as Throup redirected attention towards AITOR ULTRA.

TheDSA begins with repetition and discipline. Each drawing in The Daily Sketchbook Archives was assigned a number and made within a continuous daily practice, creating an accumulating record rather than a set of isolated illustrations. The clothing line preserves that serial logic: garments carry selected images and identifiers, allowing the archive’s chronology to remain legible when the work moves onto fabric.

The product language is deliberately more direct than Throup’s sculptural fashion projects. T-shirts, hooded garments, outer layers and casual pieces act as stable surfaces for the drawings, with proportion and placement supporting the image rather than competing with it. The result is wearable art in a literal sense, but the phrase is kept practical by the numbered system and limited production.

The line also gives the archive a public route without pretending that the drawing and the garment are the same object. The image remains the source; the clothing is a distribution format. This distinction lets TheDSA sit between art practice, graphic clothing and collectable product without requiring a seasonal runway structure.