VTMNTS

VTMNTS was founded in Zürich by Guram Gvasalia in 2021 as a separate fashion label with its own Swiss operating company, seasonal sequence, website and design identity. The brand launched publicly on 22 July 2021 with a 100-look Spring/Summer 2022 digital collection built around all-gender tailoring and traditional menswear construction.

Its first physical runway followed in Paris in March 2022, and later collections developed cropped puffers, doubled garments, controlled tailoring, denim and outerwear under a reduced branding system led by a barcode device. Fall/Winter 2023 shifted further towards suits, shirts, trenches and essentials. Spring/Summer 2024 product marketing continued through social channels and retailers, and no comparable full seasonal presentation followed before its operating company entered liquidation.

VTMNTS AG was dissolved by shareholder resolution on 19 February 2026 and renamed VTMNTS AG in Liquidation in March, with Guram Gvasalia registered as liquidator. Residual products remained available through multi-brand retailers, and Swiss VTMNTS trademarks continued in the name of Vetements Group AG. The label is therefore retained as a distinct historical brand whose operating company is in liquidation.

VTMNTS was conceived around the structure of traditional menswear translated into an all-gender wardrobe. Tailored jackets, piping, low-slung trousers, cropped outerwear and controlled proportions gave the label a restrained line defined by exact fit and construction.

The early collections reduced overt wordmark branding and used a barcode as a recurring identifier. Construction and fit carried the identity: tailoring could be precise or doubled, puffers were cropped, leather and metallic surfaces sharpened familiar garments, and menswear categories were cut for a cast that crossed conventional gender divisions.

By Fall/Winter 2023, the label had concentrated on wardrobe essentials including suits, shirts, trenches, denim and outerwear. This emphasis kept VTMNTS close to commercial clothing systems and garment construction, with visual identity supplied through proportion, finish and the barcode device.