Balenciaga
•
The Hacker Project
•
2021
The visual record is still being traced. It will appear here once found.
About this collection
The Hacker Project joined Balenciaga and Gucci in a deliberate exchange of logos, monograms and recognisable product forms. Developed by Demna and Alessandro Michele within Kering, the project treated brand identity as material to be copied, overwritten and returned, extending both houses’ interest in authorship and counterfeit culture into a global retail release.
