Georges Hobeika

Spring/Summer 2025 couture was conceived as a tribute to Marie Hobeika, the founder’s mother and the seamstress who first taught him to sew. Floral embroidery, translucent layers and ceremonial silhouettes approached death through renewal and family transmission. The collection gave the house’s often repeated language of heritage a precise human source, linking current co-direction to the woman whose skills helped begin the atelier.