Gucci
•
The Hacker Project
•
2021
The visual record is still being traced. It will appear here once found.
About this collection
Introduced through Aria, the Hacker Project placed Balenciaga silhouettes, marks and products inside Gucci’s system and later moved into retail. Gucci framed the exchange as hacking, preserving the asymmetry of two houses within the same group and avoiding conventional x-collaboration language.
