Gucci
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Cruise 2026
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2026
The visual record is still being traced. It will appear here once found.
About this collection
The design office staged Cruise 2026 at Palazzo Settimanni, home of the Gucci Archive, before Demna’s July start. Florentine references, archival codes and the debut of the Giglio bag made the studio transition explicit without assigning the collection to either outgoing or incoming director.
