Gucci
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Generation Gucci
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2026
The visual record is still being traced. It will appear here once found.
About this collection
Demna’s second Gucci output remixed the house’s modern archive through lean tailoring, low waists, fur, logo bags and references to both Ford and Michele. Presented as a lookbook photographed by Demna, it kept collection and image authorship unusually close while remaining distinct from the later campaign of the same name.
