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Loewe

Show in a Box

SS
2021
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About this collection

With physical runway travel suspended, Loewe distributed the menswear collection as a tactile box containing printed matter, objects and instructions. The format made the mechanics of a fashion show portable while preserving material contact during the digital calendar.

Line
Date
July 12, 2020
Location
Paris
France
Tags
digital presentation; Show in a Box; pandemic; menswear
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