Phoebe Philo

Collection B was the first body of work to follow the completed A-series and the first to sit inside the house’s official half-year collection structure. Previewed in late 2024 for January to June 2025, it broadened the established wardrobe with shaggy shearling, asymmetric and ruffled pieces, Japanese cotton T-shirts, oversized acetate sunglasses and the label’s first overt logo tee. Familiar tailoring and accessories remained in circulation, giving new pieces a place inside an accumulating wardrobe.

The collection also arrived as Phoebe Philo expanded beyond its launch-era direct channel into selective international wholesale. That commercial change did not produce a conventional runway show. The collection continued to be encountered through product imagery, digital presentation and advertising, including a Talia Chetrit campaign, while the official title avoided a manufactured Spring or Summer season label.