Rick Owens

Fogachine SS 2022 menswear closes the Venice Lido digital cycle by making fog, beach and footwear mechanics part of the public encounter. Protective layers and wader-like shapes move through a filmed beach presentation in front of the Excelsior Hotel, while portable fog-machine boots make atmosphere literally attached to the body. The collection is less about runway spectacle than format: a controlled, filmed procession where location, weather-like effect and product mechanism combine. It keeps the pandemic-era Lido language distinct from later Paris runway references to Lido.