Sonia Rykiel
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FALSE
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AW
2013
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About this collection
Geraldo da Conceição’s debut mainline runway reset Sonia Rykiel after the 2012 acquisition. Unstructured separates, minimalist tailoring and a palette weighted towards black and beige pulled the collection away from the house’s familiar exuberance, while the associated M/M (Paris) campaign used graphic references to 1950s poster design.
