Shown in Le Président, an old-style Chinese banquet restaurant in Belleville, Spring/Summer 2016 turned Vetements’ anti-glamour staging and reworked wardrobe codes into a defining public image. Gosha Rubchinskiy opened in the yellow DHL-logo T-shirt, while stylist Lotta Volkova closed the show and helped shape the casting and image of the collection.

The collection pushed ordinary branded clothing, oversized proportions and deconstructed garments into a setting far from the polished conventions of luxury presentation. Five days later Demna was appointed artistic director of Balenciaga while continuing his Vetements responsibilities, fixing this show as the breakthrough immediately before his dual-house period.