Seoul Fashion Week

Seoul Fashion Week is the most visible institutional platform for K-fashion, combining runway shows, buyer-facing activity and a highly recognisable street-style ecosystem around its core schedule. First launched in 2000 and closely associated with the Seoul Metropolitan Government and Dongdaemun Design Plaza, it has become a key stage for Korean designers presenting collections to domestic and international audiences.

Its distinctiveness lies in the way Seoul connects fashion presentation to a wider cultural export context. The week gives established Korean brands, rising labels and experimental designers a runway frame that sits alongside the global reach of Korean music, media and image culture, while still retaining a strong local industry function. It is one of the clearest seasonal views of how Korean fashion moves between city culture, commerce and international visibility.