Privacy Policy

• Who controls your data

  The data controller for this website is BONKERS LLP (BIN 251140013731).
  Email: privacy@thefashiondb.com

• What personal data we collect

  We may collect personal data that you provide directly to us, including your email address if you subscribe to launch news, product updates, or similar communications from TheFashionDB. If you contact us directly, we may also collect the information you include in your message and any related correspondence.
  We also collect certain technical and usage data automatically when you use the site. This may include your IP address, browser type, device information, operating system, referral source, pages viewed, approximate location derived from IP, and similar usage data collected through cookies, analytics tools, server logs, or hosting infrastructure
  If the site loads fonts from third-party font services, your browser may make requests to those providers in order to display the site correctly. Depending on the provider, those requests may involve technical information such as IP address, requested page, headers, hostname, and related delivery data.

• How and why we use your data

  We use personal data to operate, host, maintain, and secure the website; to understand how visitors use the site; to improve content, performance, and usability; to respond to messages or requests; to send launch news and updates if you subscribed; and to comply with legal obligations or protect our rights where necessary.

• Lawful bases for processing

  Where applicable under data protection law, we rely on the following lawful bases:

  1. Consent

     We rely on consent to send you launch emails, updates, or similar communications where you have subscribed, and to use analytics or non-essential cookies where consent is required.

  2. Legitimate interests

     We rely on legitimate interests to host and run the site, maintain security, prevent abuse, troubleshoot issues, display content and typography correctly, and improve the website in a proportionate way that does not override your rights and freedoms.

  3. Legal obligation

     We may process personal data where necessary to comply with applicable law, lawful requests, accounting requirements, or to establish, exercise, or defend legal claims.

• Email updates and mailing list

  If you subscribe to receive updates from TheFashionDB, we will use your email address to send you launch news, product updates, and related communications about the project.
  You can withdraw your consent and unsubscribe at any time by using the unsubscribe link in an email, if available, or by contacting us at privacy@thefashiondb.com.
  If we use an email marketing provider, that provider may process your email address and related mailing-list data on our behalf. At the time of writing, this may include Outseta if and when it is enabled, or another equivalent email service provider selected later.

• Cookies and similar technologies

  We use cookies and similar technologies to keep the site working, understand traffic and usage, remember privacy choices, and improve performance.
  Necessary cookies may be used without asking for consent where permitted because they are required for the website to function properly, securely, and reliably.
  Analytics cookies are used only where you have given consent, where consent is required by applicable law. If you decline analytics cookies, we will not use those cookies on your device through our consent mechanism.
  Marketing cookies are not currently used on TheFashionDB. If that changes in the future, we will update this Privacy Policy and the site’s cookie controls accordingly before enabling them.

• Third-party services we use

  We use selected third-party providers to operate the website and related communications. These may include:

  1. Webflow

     For website hosting, infrastructure, and site delivery.

  2. Google Analytics

     For website analytics and traffic measurement, subject to your cookie choices where required.

  3. Google Fonts and Adobe Fonts

     To display typography where those services are loaded from their servers
  These providers may process personal data on our behalf or as independent controllers under their own privacy terms, depending on the service and the context in which it is used.

• How we share personal data

  We do not sell or rent your personal data
  We may share personal data with service providers that help us host, secure, analyse, and communicate through the website, but only to the extent reasonably necessary for those purposes.
  We may also disclose personal data where required by law, to respond to lawful requests, to enforce our terms or policies, or to protect the rights, property, or safety of TheFashionDB, BONKERS LLP, users, or others.

• International data transfers

  Some of the service providers we use may process personal data outside your country, including in jurisdictions that may not provide the same level of legal protection as your home jurisdiction
  Where required, we take reasonable steps to ensure that such transfers are protected by an appropriate legal mechanism, such as an adequacy decision, standard contractual clauses, or another recognised safeguard under applicable data protection law.

• How long we keep personal data

  We keep personal data only for as long as reasonably necessary for the purposes described in this policy.
  If you subscribe to updates, we generally keep your email address until you unsubscribe, withdraw consent, or we decide to discontinue the mailing list and securely remove inactive data.
  If you contact us directly, we keep correspondence for as long as reasonably necessary to respond, manage follow-up, maintain basic records, or protect our legal interests.
  Analytics and cookie-related data may be retained for the period configured in the relevant service provider settings. Where we control analytics retention settings directly, Google Analytics is currently configured to retain event data for 14 months and user data for 14 months. For user data, the retention period resets on new activity. Aggregated data that does not identify individual users may be retained for longer.
  Server logs, security logs, and related technical records may be retained for a limited period where needed for site stability, abuse prevention, or diagnostics.

• Your rights

  Depending on your location and the law that applies to you, you may have rights to request access to your personal data, request correction of inaccurate data, request deletion, request restriction of processing, object to certain processing, withdraw consent where consent is the basis, and request a portable copy of certain data.
  You may also have the right to complain to your local data protection or privacy authority if you believe your data has been handled unlawfully.
  If you would like to exercise any applicable rights, contact us at privacy@thefashiondb.com.

• California and similar privacy disclosures

  We do not sell personal information and do not currently share personal information for cross-context behavioural advertising as those terms are commonly used in privacy legislation. If that changes, we will update this policy and any required notices before doing so.

• Children’s privacy

  TheFashionDB is not directed to children, and we do not knowingly collect personal data from children under the age required by applicable law to provide valid consent on their own. If you believe a child has provided personal data to us, please contact us and we will review the request.

• Security

  We use reasonable technical and organisational measures intended to protect personal data against unauthorised access, loss, misuse, or alteration. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

• Changes to this policy

  We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. When we do, we will publish the updated version on this page and revise the “Last updated” date above.

• Contact

  If you have questions, requests, or privacy-related concerns, contact us at privacy@thefashiondb.com.