
Introduction
Jack McCollough is an American designer, born in Tokyo in 1978 and raised in the United States. He met Lazaro Hernandez at Parsons School of Design; their 2002 thesis collection was bought by Barneys New York and became the foundation of Proenza Schouler. Over two decades, the pair built the label through developed textiles, precise American sportswear and accessories including the PS1 satchel.
McCollough and Hernandez stepped down from operational design at Proenza Schouler in January 2025 while retaining minority interests and board positions. Loewe appointed them joint creative directors on 24 March 2025, effective 7 April, with responsibility for womenswear, menswear, leather goods, accessories and image. Their Spring/Summer 2026 debut introduced the Amazona 180; Fall/Winter 2026 brought their first Loewe menswear and the Whisker bag.
Design ethos
McCollough’s work with Hernandez begins with material development: weaving, leather engineering, printing and industrial processes alter familiar wardrobe forms before surface decoration is considered. At Proenza Schouler, that method sharpened American sportswear through controlled drape and technical finish.
At Loewe, the pair have framed their practice through modern Spanish colour and sensuality, American pragmatism and an industrial idea of craft. Moulded leather, silk Gore-Tex, 3D-printed textiles and laser-bonded volumes place atelier skill inside sleek, functional silhouettes whose complexity is often concealed by the finished object.
Disclaimer
Career history
2026
Loewe marked 180 years from the 1846 Madrid workshop with an anniversary capsule and campaign photographed by Talia Chetrit. The programme used the house’s dual foundation narrative while returning attention to leather craft and the Anagram.
2026
Talia Chetrit photographed Eva Victor, Levon Hawke and Seydou Sarr against Tenerife’s volcanic terrain. Expansive landscapes and abrupt close-ups placed lived-in leather and sportswear against basalt, surf and the ordinary equipment of tourism.
2026
Loewe became the official off-pitch formalwear and travelwear partner of Spain’s men’s and women’s national teams under a four-year agreement running through the 2030 World Cup. McCollough and Hernandez’s wardrobe placed an electric-blue polo beneath a three-button suit with a concealed Anagram detail.
2026
Talia Chetrit photographed the duo’s first comprehensive Loewe campaign through harsh daylight, humid night and a recurring impression of wet skin and hair. The images made the body’s contact with heat-sealed leather central to the new visual language.
2025
Loewe appointed Jack McCollough and Lazaro Hernandez as joint creative directors on 24 March 2025, effective 7 April. The co-equal remit covers womenswear, menswear, leather goods, accessories and global brand image.
2025
Jack McCollough and Lazaro Hernandez announced they were stepping down from day-to-day creative leadership at Proenza Schouler.
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