Introduction
Lazaro Hernandez is an American designer born in Miami in 1978 to Cuban parents. He met Jack McCollough while studying at Parsons School of Design, and their jointly authored 2002 thesis collection—purchased in full by Barneys New York—became Proenza Schouler. The label developed an influential model of New York luxury through ambitious textiles, exact construction and the commercial reach of the PS1 satchel.
Hernandez and McCollough left Proenza Schouler’s operational creative roles in January 2025 while remaining minority shareholders and board members. Appointed joint creative directors of Loewe on 24 March 2025, effective 7 April, they now share responsibility across the house. Their first two collections joined high-saturation colour and American sportswear with moulded, printed and bonded material experiments.
Design ethos
Hernandez works with McCollough as a co-equal partner, without dividing product categories. Their practice develops silhouette through fabric and process: dense weaving, engineered leather, print, bonding and sculptural drape turn familiar shirts, parkas, dresses and bags into resolved technical objects.
The Loewe work has made that method more industrial. Heat-sealed leather, metal-thread knits, latex casting and leather yarn preserve practical wardrobe references while pushing craft towards a seamless finish. Strong colour and physical ease keep the technical language connected to the body.
Disclaimer
Career history
2026
Loewe marked 180 years from the 1846 Madrid workshop with an anniversary capsule and campaign photographed by Talia Chetrit. The programme used the house’s dual foundation narrative while returning attention to leather craft and the Anagram.
2026
Talia Chetrit photographed Eva Victor, Levon Hawke and Seydou Sarr against Tenerife’s volcanic terrain. Expansive landscapes and abrupt close-ups placed lived-in leather and sportswear against basalt, surf and the ordinary equipment of tourism.
2026
Loewe became the official off-pitch formalwear and travelwear partner of Spain’s men’s and women’s national teams under a four-year agreement running through the 2030 World Cup. McCollough and Hernandez’s wardrobe placed an electric-blue polo beneath a three-button suit with a concealed Anagram detail.
2026
Talia Chetrit photographed the duo’s first comprehensive Loewe campaign through harsh daylight, humid night and a recurring impression of wet skin and hair. The images made the body’s contact with heat-sealed leather central to the new visual language.
2025
Loewe appointed Jack McCollough and Lazaro Hernandez as joint creative directors on 24 March 2025, effective 7 April. The co-equal remit covers womenswear, menswear, leather goods, accessories and global brand image.
2025
Jack McCollough and Lazaro Hernandez announced they were stepping down from day-to-day creative leadership at Proenza Schouler.
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