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BAO BAO ISSEY MIYAKE

Overview

BAO BAO ISSEY MIYAKE is the house’s product-design brand for bags and geometric objects, launched as an independent brand with the Autumn/Winter 2010 collection. Built around triangular panel construction, it translates Miyake’s interest in flatness, volume and movement into objects made to be carried, handled and altered by use. The bag is not treated as an accessory afterthought, but as a mobile structure with its own design intelligence.

Within the Issey Miyake universe, BAO BAO belongs closer to product architecture than runway apparel. Its familiar gridded surface is a working mechanism: flat planes bend, flex and become three-dimensional forms according to weight, movement and the body carrying them. The result is geometry with a pulse — a bag system whose austerity keeps being interrupted by ordinary use.

Philosophy

BAO BAO ISSEY MIYAKE begins with the relationship between surface and volume. Its triangular panels create a modular skin that can lie flat, shift shape and respond to what it carries, turning the bag into a small study in flexible structure. The design is precise, almost mathematical, but its real interest appears in motion, when the object stops behaving like a diagram and becomes part of the body’s daily choreography.

The brand’s philosophy is product design with Miyake’s old questions still audible beneath it: how does a plane become form, how does structure remain supple, and how can an object be both rigorous and easy to use? BAO BAO answers through modular geometry rather than garment construction, giving the house one of its clearest non-apparel systems: practical, recognisable and far less simple than its surface first suggests.

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Page updated:
June 4, 2026

Creative timeline

2010
Satoshi Kondo

From its independent launch, BAO BAO is defined by triangular panel construction, planar storage and geometric transformation. This is product-design behaviour, not runway chronology.

2010
Issey Miyake

BAO BAO ISSEY MIYAKE launched as an independent brand with its Autumn/Winter 2010 first collection, built around bags made from compositions of triangular pieces.

A developing record of the brand’s creative development, key appointments, and notable shifts.
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