LGN Louis Gabriel Nouchi

LGN launched LGN OF with OnlyFans in January 2026 as a continuing digital publishing and bodywear platform. The project moved the house’s treatment of sensuality, fetish references and diverse bodies beyond the runway, followed by a physical bodywear capsule in June. It operates as an extension of LGN rather than a separate fashion label.

LGN was selected as one of eight finalists for the 2025 International Woolmark Prize. Its project used a fabric combining recycled wool from Kvadrat’s supply chain with virgin wool, bringing the house’s uniform, tailoring and circular-material research into an international technical programme.

For the Paris 2024 Paralympic Games opening ceremony, Nouchi designed more than 700 costumes for performers at the Place de la Concorde. The commission required a coherent visual system that could accommodate wheelchairs, prostheses and varied movement. It extended LGN’s inclusive casting principles into adaptive clothing and production on an international broadcast scale.

LGN formally introduced womenswear in January 2024 after women had already become a significant part of its direct customer base. The category remained inside the mainline: broad shoulders, deep pockets, fluid tailoring and controlled exposure were recalibrated for additional bodies without creating a separate label or aesthetic hierarchy.

LGN received the 2023 ANDAM Grand Prize, including €300,000 and a year of mentorship with Riccardo Bellini. The award supported team growth, international marketing and redevelopment of the house’s digital commerce. By early 2024, LGN had expanded its wholesale network substantially while retaining its independence and founder-led structure.

From 2021 to 2023, LGN received the Global Fashion Brand grant from Maison Mode Méditerranée, while Nouchi also received the Prix Fragonard and undertook a residency linked to Provençal textile heritage. The programme supported brand development and extended the studio’s material research beyond the seasonal Paris calendar.

LGN opened its first boutique and studio at 4 Rue Oberkampf in Paris in September 2020. The 40-square-metre space gave the house a permanent physical address, direct customer feedback and a retail channel alongside wholesale. It also made the brand’s literary collection archive and body-conscious wardrobe accessible outside the runway schedule.

LGN entered the official Paris Fashion Week menswear calendar in January 2018. Fédération support and the SPHERE showroom gave the newly founded label recurring presentation and wholesale infrastructure, helping it move from an emerging studio towards a stable Paris menswear presence.

Shortly after LGN’s foundation, a partnership with Groupe Duval gave the young company an early commercial framework and access to business support. Creative direction and the house’s collection system remained under Nouchi.

Louis-Gabriel Nouchi founded LGN in Paris in 2017 and remains its creative director. The legal company, Société Mononoke SARL, was registered in November that year. The founder-led house developed from menswear and wholesale collections into a broader practice spanning integrated womenswear, bodywear, leather goods, footwear partnerships and large costume commissions, while each season continues to begin with a literary or cultural text.