Schiaparelli

Elsa Schiaparelli founded her eponymous couture house in 1927 after creating a trompe‑l’œil sweater that captivated Paris Over the next decade she became one of fashion’s most imaginative figures, infusing sportswear, haute couture and fragrance with surrealist motifs and collaborating with artists such as Salvador Dalí and Jean Cocteau Signature pieces—including the lobster dress, the skeleton gown and the desk‑drawer suit—blurred the line between art and fashion.

After closing her house in 1954, Schiaparelli’s legacy lay dormant until 2012, when the maison reopened at Place Vendôme.

Under Roseberry, Schiaparelli has reimagined the maison for a contemporary audience while honouring its archives. Collections feature gilded anatomical motifs, exaggerated silhouettes and lavish embellishments that nod to surrealism while embracing modern craftsmanship and technology. The house has become a favourite on red carpets, introducing a new generation to Schiaparelli’s audacity.

Audacity and imagination lie at the heart of Schiaparelli’s philosophy. Elsa Schiaparelli challenged conventional beauty by merging fashion with art, drawing inspiration from dreams, humour and the subconscious. Her collaborations with artists and her willingness to incorporate unusual materials created garments that were witty and provocative She believed clothing could tell stories and act as a canvas for surreal expression.

Daniel Roseberry continues this ethos, using the archives as a springboard for boundless creativity. He explores the tension between tradition and modernity, reviving signature codes—padlock motifs, zodiac embroidery, trompe‑l’œil effects—while pushing into new territories with sculptural silhouettes and narrative‑driven couture Schiaparelli advocates for individuality and fantasy, encouraging wearers to embrace clothing as an extension of their imagination.