Vivetta

Vivetta is a contemporary Italian label founded in 2008 by designer Vivetta Ponti, who cut her teeth working for Roberto Cavalli before launching her own line The brand juxtaposes retro silhouettes and hand‑crafted techniques with surrealist and whimsical motifs, such as collars shaped like hands or faces. Ponti draws inspiration from 1950s and 1970s fashion, antique illustrations and childhood memories to craft a playful yet refined aesthetic Vivetta’s collections span dresses, blouses, knitwear and accessories, all manufactured in Italy to ensure quality and support local artisans. The label has been presented during Milan Fashion Week and is stocked by international luxury retailers.

As Vivetta has grown, it has diversified into bridal and special projects while maintaining its signature eccentricity. Collaborations with sportswear and beauty brands have introduced its motifs to new audiences. The brand’s expansion has been measured, preserving the designer’s control over creative direction and production. By merging couture‑like craftsmanship with imaginative details, Vivetta offers a distinctive alternative to minimalist contemporary fashion.

Vivetta’s philosophy celebrates femininity with a sense of irony and nostalgia. Ponti views her work as wearable art that allows women to express individuality through unexpected details and maximalist prints She embraces surrealism and contrasts—delicate lace paired with bold embroidery, vintage silhouettes updated with modern fabrics—to create pieces that are both elegant and offbeat.

Underlying the fanciful surface is a commitment to craftsmanship and Italian heritage. Vivetta garments are produced using traditional techniques such as hand embroidery and appliqué, highlighting the value of artisan labour.