Introduction
Vivetta Ponti is the Italian designer and founder of Vivetta, a label she established in 2009. Born in Assisi, she gained essential experience at Roberto Cavalli before winning the ‘Who’s Next’ competition in Paris. Her talent was further recognised when she was handpicked by Giorgio Armani to showcase her collection at the Armani Theater in Milan, a significant milestone for a young designer.
Ponti is celebrated for her whimsical and high-craft approach to femininity, which has won her an international following. Her work is noted for its ability to combine nostalgic charm with contemporary fashion-forwardness, establishing Vivetta as a unique and influential voice in the modern Italian fashion scene.
Design ethos
The aesthetic is defined by a surreal blend of romance and rebellion, where hyper-contemporary silhouettes are adorned with whimsical, high-craft details. Signature elements such as ‘scalloped collars’, ‘embroidered hands’, and ‘nostalgic doll motifs’ are used to inject a sense of irony and playful charm into the garments. The work draws heavily on traditional Italian embroidery techniques to create a narrative-driven ‘fairy-tale’ aesthetic.
A balance is maintained between clean, modern lines and unexpected surrealist elements that challenge conventional notions of decoration. Inspiration is frequently drawn from 1950s and 60s silhouettes, which are updated with modern fabrications and proportions to ensure they remain relevant. By focusing on the intersection of craft and fantasy, the design language creates a unique form of femininity that is both nostalgic and assertively individualistic.
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Career history
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