1017 ALYX 9SM

Mother introduced Alyx through a printed catalogue and a SHOWstudio film by Nick Knight. Tallulah and Scout Willis appeared in a womenswear wardrobe that brought Californian youth references into contact with Italian tailoring, leather and a deliberately hard-edged image system.

The title and soundtrack drew on Danzig’s Mother, establishing the connection between music, casting and garment design that shaped the label’s first phase.