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Burberry

Spring/Summer 2011

2011
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About this collection

Spring/Summer 2011 joined a biker-inflected outerwear collection to Burberry’s Retail Theatre system, relaying the runway into stores and linking selected product to an accelerated seven-week delivery. Cropped leather, studs and compact trenches sharpened the house’s protective vocabulary. The event demonstrates an integrated media, supply-chain and retail model rather than same-day availability of every runway look.

Line
Burberry Prorsum
Date
September 20, 2010
Location
London
United Kingdom
Tags
Digital presentation; Retail Theatre; Burberry Prorsum
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