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Burberry

September 2016 Collection

2016
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    2016
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About this collection

The September 2016 Collection was Burberry’s first complete implementation of a unified label, mixed-gender runway and immediate defined retail availability. Presented at Makers House alongside a public programme with The New Craftsmen, it forced collection, campaign, production, merchandising and stores into one launch moment. The model did not make every look available in every location, but it materially changed the house’s public calendar.

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