Fendi
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Amore
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1950
The visual record is still being traced. It will appear here once found.
About this collection
Presented at Rome’s Grand Hotel in 1950, Fendi’s Amore capsule was the house’s first documented structured fashion presentation. The project joined high-end fur with leather goods and introduced the X-Ray bag, an evening pochette with a long shoulder strap that shifted formal accessories towards hands-free use.
