
Overview
Fendi is a Roman fashion house founded in 1925 by Adele Casagrande Fendi and Edoardo Fendi, building on the leather and fur workshop Adele had opened in 1918. After the Second World War, their daughters Paola, Anna, Franca, Carla and Alda developed the business through a divided system of technical, design, retail, communications and atelier responsibilities. Their decision to appoint Karl Lagerfeld in 1965 began a 54-year collaboration that recast fur as a light, graphic and experimental material and expanded Fendi into women’s ready-to-wear.
The house has rarely operated through a single-author model. Silvia Venturini Fendi directed accessories and menswear from 1994, creating the Baguette, Spy and Peekaboo bags while working alongside Lagerfeld, then guiding womenswear through the transitions after his death and after Kim Jones’s departure. Delfina Delettrez Fendi has directed jewellery since 2020. LVMH first acquired a stake in 1999 and became the majority shareholder in 2001, supplying the scale behind Fendi’s global retail expansion, couture programme and architectural patronage in Rome.
Maria Grazia Chiuri returned to Fendi as Chief Creative Officer in October 2025, three decades after working in its accessories studio. Her remit reunites the principal fashion categories under one creative lead while the family remains present through Silvia Venturini Fendi as Honorary President and Delfina Delettrez Fendi in jewellery. Fendi continues to work across ready-to-wear, couture, menswear, leather goods, jewellery and interiors, with Rome, workshop knowledge and overlapping authorship central to its identity.
Philosophy
Fendi’s design language begins with material transformation. Selleria saddle stitching, Cuoio Romano leather, fur intarsia, gheronato construction, shearing, dyeing and unlined workmanship treat leather and fur as structures that can be softened, lengthened, perforated or made to behave like cloth. The strongest work keeps the hand of the atelier visible while allowing technical difficulty to register as movement, surface and use rather than display alone.
Accessories form an autonomous field of authorship within the house. The Baguette turned a compact shoulder bag into an endlessly variable surface; the Spy used concealed compartments and slouching volume; the Peekaboo paired a restrained exterior with an exposed interior. These objects established a recurring Fendi tension between utility and reveal, public image and private detail, architectural control and tactile excess.
The house’s fur history also requires precise contemporary framing. Fendi has not abandoned the material that built its reputation, but recent work has placed greater emphasis on archival stock, inherited garments, remodelling and material trompe l’oeil. These initiatives do not settle the ethical debate around fur. They show how the house is attempting to carry a technically defining but contested heritage into a luxury system increasingly judged by provenance, reuse and longevity.
Recent events




Disclaimer
Creative timeline
Button TextFendi appointed Maria Grazia Chiuri Chief Creative Officer on 14 October 2025, bringing her back to the house where she worked in accessories from 1989 to 1999 and consolidating the principal fashion categories under her direction.
Silvia Venturini Fendi became Honorary President on 1 October 2025, moving from day-to-day design leadership into heritage stewardship, representation and support for the house’s Roman craft culture.
Following Kim Jones’s departure, Silvia Venturini Fendi again led womenswear while retaining accessories and menswear, directing the house through its centenary year and the transition to Maria Grazia Chiuri.
Kim Jones left Fendi womenswear and couture on 11 October 2024 after four years, returning those categories to interim direction by Silvia Venturini Fendi.
Kim Jones directed Fendi womenswear and couture from September 2020 to October 2024, introducing a literary and collaborative register while working alongside Silvia Venturini Fendi in accessories and menswear and Delfina Delettrez Fendi in jewellery.
Delfina Delettrez Fendi joined the house’s formal creative leadership as Artistic Director of Jewellery in 2020, developing fashion jewellery and high jewellery alongside Fendi’s clothing and accessories divisions.
Fendi launched Hand in Hand in 2020, commissioning workshops across Italy’s regions to reinterpret the Baguette through local leather, lace, weaving, embroidery and decorative techniques.
After Karl Lagerfeld’s death, Silvia Venturini Fendi assumed responsibility for womenswear while continuing to direct accessories and menswear, holding the house through its first major creative succession in more than five decades.
Fendi launched Haute Fourrure in Paris in July 2015, formalising a couture-level programme built around the house’s fur atelier. The line later adopted the broader Couture title as its material scope expanded.
Fendi formalised its highest craft programme as Haute Fourrure in Paris in 2015, extending Lagerfeld’s fur experimentation into couture-scale presentations and Roman monument shows. He remained responsible for womenswear, fur and couture until his death in February 2019.
Following the 2006 Hyères Grand Prix, Vaccarello joined Fendi during Karl Lagerfeld’s tenure and spent approximately two years specialising in fur design. No more exact public appointment title or effective dates were recovered.
Frida Giannini joined Fendi’s leather goods studio in 1997 and worked on the expansion of the accessories business before moving to Gucci in 2002.
Alessandro Michele worked in Fendi’s accessories studio from the late 1990s, developing leather goods within the house’s material and product system before joining Gucci.
Silvia Venturini Fendi directed accessories and menswear from 1994 to 2025, creating the Baguette, Spy and Peekaboo bags and establishing a distinct menswear language alongside the changing leadership of womenswear.
Silvia Venturini Fendi joined the main studio in 1992 and assumed formal direction of accessories and menswear in 1994. Lagerfeld continued to lead womenswear and fur within a parallel authorship structure that placed apparel and leather goods under distinct creative control.
Giambattista Valli worked on Fendissime during the first half of the 1990s, gaining experience in a younger commercial line before later roles at Krizia and Emanuel Ungaro.
Pierpaolo Piccioli joined Fendi’s accessories department in 1990 and worked there with Maria Grazia Chiuri before the pair moved to Valentino in 1999.
Maria Grazia Chiuri worked in Fendi’s accessories studio from 1989 to 1999, learning within the family-led workshop system and contributing to the department during the development of the Baguette under Silvia Venturini Fendi.
Silvia Venturini Fendi developed her early design practice through Fendissime, the younger line run by the third generation of the family before she joined the main Fendi studio.
Fendi Casa launched in 1987, extending the house’s leather, textile and furnishing codes into interiors. The division later moved from licensing to the FF Design joint venture established in 2021.
Rome’s Galleria Nazionale d’Arte Moderna hosted Un Percorso di Lavoro for Fendi’s sixtieth anniversary and Karl Lagerfeld’s twentieth year at the house. Garments, fur panels and atelier processes were presented inside a national art museum, giving the house’s craft a formal institutional setting later revisited for its 2026 couture presentation.
Rome’s Galleria Nazionale d’Arte Moderna hosted Un Percorso di Lavoro for Fendi’s sixtieth anniversary and Lagerfeld’s twentieth year at the house. The exhibition placed the maison’s fur, leather and atelier processes inside a national art museum.
Fendi commissioned Jacques de Bascher to direct Histoire d’Eau, the film used to introduce the house’s first women’s ready-to-wear line. The project made moving image part of Fendi’s structural expansion beyond fur and leather.
Fendi’s 1977 launch of women’s ready-to-wear expanded Lagerfeld’s remit beyond fur. The line carried the atelier’s material experimentation into clothing while the house grew through film, licensing and international retail.
Fendi launched women’s ready-to-wear in 1977, extending a house previously centred on fur and leather into a complete fashion wardrobe. The first collection was introduced through Jacques de Bascher’s film Histoire d’Eau.
Working with the five Fendi sisters and the Roman fur atelier, Lagerfeld stripped weight and formality from fur, introduced vivid colour and graphic construction, and established the double-F “Fun Fur” mark as the house’s new visual code.
Appointed by the five Fendi sisters in 1965, Karl Lagerfeld transformed fur through colour, lightness and graphic construction, created the double-F “Fun Fur” mark and later directed women’s ready-to-wear and Haute Fourrure until his death in 2019.
Alda Fendi managed the internal fur workshops and the relationship between designers, technicians and artisans, giving the house’s material experiments an exacting production structure.
Carla Fendi directed sales, communications and international strategy, later serving as president through the house’s transition from family ownership to LVMH control.
Franca Fendi managed purchasing, retail and client relations, linking the house’s raw materials and workshop output to its Roman stores and international clientele.
Anna Fendi directed design operations and licensing within the five-sister structure, coordinating product development as Fendi expanded from a Roman workshop into an international fashion house.
Paola Fendi entered the family business in 1946 and led the technical development of fur, overseeing dyeing, tanning and material processes that later enabled the house’s most experimental work.
From 1946 through the sale of a controlling stake in 1999, Paola, Anna, Franca, Carla and Alda Fendi operated the house through distinct but interdependent roles spanning fur technology, design, purchasing, communications and the atelier. Their collective structure professionalised the family workshop and remained the operational framework through Karl Lagerfeld’s long collaboration.
Edoardo Fendi co-founded the Roman house with Adele Casagrande Fendi and helped expand its retail and commercial base until his death in 1954.
Adele Casagrande Fendi established the house with Edoardo Fendi in 1925, building on the Roman leather and fur workshop she had opened in 1918. She directed its craft standards and remained involved as their five daughters assumed responsibility for the business.
Fendi divisions and creative structures
Fendi developed through parallel areas of authorship rather than a single uninterrupted mainline. Leather goods, fur, ready-to-wear, menswear, couture, jewellery and interiors have often been led by different members of the house at the same time.
Fashion and atelier divisions
- Women’s ready-to-wear
- Main fashion line
- Launched in 1977 under Karl Lagerfeld, the women’s line translated Fendi’s fur and leather research into a complete wardrobe. It later passed through Silvia Venturini Fendi’s interim stewardship, Kim Jones’s 2020–2024 tenure and Maria Grazia Chiuri’s current direction.
- Menswear
- Fashion line
- Fendi menswear was developed as a distinct house language under Silvia Venturini Fendi, whose relaxed Roman tailoring, material wit and functional detailing kept it separate from the changing authorship of womenswear. Chiuri’s current remit brings menswear into a broader house-wide structure.
- Couture and Haute Fourrure
- High-fashion programme
- Fendi entered the Paris couture calendar in 2015 with Haute Fourrure, a fur-led programme built around extreme atelier technique. The title later contracted to Couture as the work expanded into draping, embroidery, jewellery and material illusion beyond fur alone.
- Leather goods, accessories and Selleria
- Core product and craft division
- Leather goods are central to Fendi’s authorship and business. Selleria preserves the house’s hand-sewn Roman saddlery tradition, while the Baguette, Spy and Peekaboo established three different accessory systems: compact ornament, concealed function and architectural restraint.
- Jewellery and high jewellery
- Jewellery division
- Delfina Delettrez Fendi has directed jewellery since 2020, developing fashion jewellery alongside high-jewellery projects that translate Fendi’s yellow, hardware, logos and Roman references into precious materials.
Related and historical structures
- Fendi Casa
- Furniture and interiors
- Launched in 1987, Fendi Casa extends the house’s material codes into furniture and interiors. Since 2021 it has operated through FF Design, a joint venture created with the group now known as Flos B&B Italia Group.
- Fendissime
- Historical diffusion line
- Fendissime was launched in 1987 by the third generation of the Fendi family as a younger, more accessible line. It served as an early design and management laboratory for Silvia Venturini Fendi and her cousins, and employed Giambattista Valli during the 1990s.
Fendi collaborations and special projects
Fendi’s collaborations range from cross-house runway experiments to long-term craft programmes. The strongest projects use the house’s bags, leather work and family structure as active material rather than treating the FF logo as the only point of exchange.
Cross-house and designer projects
- Fendace
- Creative swap with Versace
- Shown in Milan in September 2021 and released for Pre-Fall 2022, Fendace was presented as a swap rather than a conventional co-branded capsule. Kim Jones and Silvia Venturini Fendi designed Versace through Fendi’s lens, while Donatella Versace reworked Fendi through the codes of her own house.
- Fendi by Marc Jacobs
- Baguette 25th-anniversary project
- Marc Jacobs contributed a New York-inflected Fendi wardrobe to the 2022 Baguette anniversary show, joining Kim Jones and Silvia Venturini Fendi in a presentation built around the bag’s cultural afterlife.
- Fendi x Tiffany & Co.
- Jewellery and object collaboration
- Tiffany & Co. joined the Baguette anniversary project with precious and sterling-silver interpretations of the bag, turning an accessory icon into a meeting point between leather goods, jewellery and American hollowware craft.
Craft and cultural programmes
- Hand in Hand
- Artisanal collaboration programme
- Launched in 2020, Hand in Hand commissions workshops across Italy’s regions to reinterpret the Baguette through local techniques, including lace, moulded leather, weaving, embroidery and coral work. The project treats regional craft as living production knowledge rather than decorative folklore.