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Fendi

Spring/Summer 2008

2008
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About this collection

Fendi staged its Spring/Summer 2008 collection on the Great Wall of China, sending 88 models along an 85-metre runway. The event transformed a seasonal show into a global broadcast and made the house’s expansion towards the Asian luxury market physically explicit.

Line
Women’s ready-to-wear
Date
October 19, 2007
Location
Beijing
China
Tags
Great Wall of China; fashion spectacle; global expansion; Karl Lagerfeld
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