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StyleLab

Spring 1999

SS
1999
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About this collection

StyleLab’s public launch runway introduced Diesel’s premium experimental line in London on 29 September 1998. The collection established a separate fashion, campaign and distribution system under a Das-led house structure and an internal category team.

Line
StyleLab
Date
September 29, 1998
Location
London
United Kingdom
Tags
experimental fashion; denim; line launch; London
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