Aaron Esh

Aaron Esh is a London-based designer whose work distils the romanticism and grit of the city’s nocturnal subcultures. Since graduating from Central Saint Martins in 2022, he has achieved rapid success, becoming an LVMH Prize finalist and a recipient of the British Fashion Council’s NEWGEN scheme. Originally focusing on menswear, his label has expanded into womenswear, reflecting a gender-neutral approach to high-craft tailoring that resonates with a modern metropolitan audience.

Esh is recognized for his ability to translate the energy of London’s nightlife into sophisticated and precisely engineered garments. His career is marked by a commitment to the technical rigour of British tailoring traditions, combined with a contemporary sense of glamour and rebellion. By focusing on high-quality manufacturing and a distinct narrative vision, he has established himself as one of the most compelling new voices in the London fashion landscape.

The rigour of Savile Row tailoring is blended with the rebellious spirit of British subculture, specifically drawing on 'London noir' influences from the 1990s and 2000s. Precise leathercraft and cinched trench coats in slinky nylon are recurring signals, creating a silhouette that is both sharp and fluid. Hand-shredded chiffon is utilized to mimic vintage textures, adding a sense of fragility and history to otherwise modern and structured garments.

A genderless practice informs the construction, focusing on high-gloss finishes and sophisticated silhouettes inspired by mid-century couture. This approach prioritizes a 'middle ground' of dressing that is both powerful and sensual, where the technical mastery of the cut provides the primary aesthetic statement. By emphasizing the tactile quality of materials and the precision of the fit, the work achieves a balanced aesthetic that feels both nostalgic and current, celebrating the enduring allure of nocturnal glamour.