Introduction
Adrian Gilbey is a design executive working within G-III Apparel Group’s multi-brand structure. Appointed Senior Vice-President of Design during 2024, he holds responsibility across Sonia Rykiel and G-III’s Tommy Hilfiger womenswear licence; the post is a portfolio role, not an exclusive artistic directorship for a single Paris atelier.
His first publicly identified Sonia Rykiel collection was Autumn/Winter 2025, presented as a digital lookbook in March 2025. The appointment places him at the head of the brand’s current product direction while its ready-to-wear is developed through shared corporate teams and its childrenswear is handled separately under licence by CWF.
Design ethos
Gilbey’s documented role is portfolio-based: design decisions must connect brand identity to the calendars, development resources and commercial requirements of a centralised apparel group. At Sonia Rykiel that means working with a highly recognisable archive—knitwear, stripes, lettering and relaxed separates—without the personnel or operating structure of the pre-2019 house.
The resulting practice is product-led and collaborative. Authorship is distributed across a design matrix, with Gilbey providing senior direction while teams translate heritage codes into seasonal ready-to-wear. His exact remit should be understood through the corporate title Senior Vice-President of Design, not recast as a traditional house Creative Director.
Disclaimer
Career history
2024
Adrian Gilbey was appointed G-III Senior Vice-President of Design during 2024 and became the highest documented design authority associated with Sonia Rykiel. His remit is shared with Tommy Hilfiger womenswear, and the exact appointment date remains unresolved.
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