Introduction
Bruno Collin is a French editor and creative director associated with the fashion and culture magazine WAD and with Diesel’s post-Wilbert Das transition. Diesel appointed him Artistic Director on 15 January 2010.
His mandate was to assemble creative teams from inside and outside the company across product communication, visual merchandising and brand expression. The role did not establish sole authorship of Diesel’s men’s or women’s collections, which continued through category designers and internal studios.
Diesel announced in December 2011 that Collin’s contract had ended and would not be renewed. He returned to WAD-related work; any later project relationship with Diesel remains separate from the completed formal appointment.
Design ethos
Collin’s work is based on editorial assembly. He brings designers, graphic practitioners, photographers, artists and cultural references into a shared system, treating art direction as coordination across media.
At Diesel this approach was described as orchestration rather than conventional collection design. It placed campaign, retail image and product communication within one framework while leaving garment authorship with the responsible teams.
Disclaimer
Career history
2011
Diesel announced in December 2011 that Bruno Collin’s contract had ended and would not be renewed. Internal men’s and women’s teams continued the collections, with Salonen supervising womenswear.
2010
Diesel appointed Bruno Collin Artistic Director on 15 January 2010 to assemble internal and external creative teams across brand expression. The mandate concerned coordination and art direction, not sole authorship of men’s or women’s collections.
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