Introduction
Georges Hobeika is a Lebanese couturier and the founder and co-creative director of Maison Georges Hobeika. He studied civil engineering and architecture before turning to dressmaking through the work of his mother, Marie Hobeika, whose Beirut boutique supplied technical knowledge and an early clientele. In 1995 he established his own atelier in Beirut, developing a house centred on eveningwear, bridal dress and labour-intensive embroidery.
Hobeika presented in Paris for the first time in 2001 and opened a permanent Paris showroom in 2010. The maison joined the official Haute Couture Week calendar as an FHCM Guest House in January 2017, while continuing to design and produce principally in Lebanon. The business later expanded through ready-to-wear, accessories, international retail and a second Paris showroom on Rue François 1er.
Since 2019, Hobeika has shared the creative direction with his son Jad. Their joint work has retained the founder’s structural draping and floral embellishment while introducing menswear, looser tailoring and more narrative presentations. Georges remains the founder, senior couturier and principal custodian of the house’s in-house craft system.
Design ethos
Hobeika designs from an architectural understanding of balance. Corsetry, internal support and decisive shoulder or cape structures give gowns a firm framework; transparent layers and fluid draping keep that framework from becoming static. His strongest work depends on the control of weight, allowing extensive embellishment to remain mobile on the body.
Embroidery functions as construction as well as ornament. Crystals, beads, sequins, flowers, feathers and raised appliqué may trace the direction of a drape, reinforce a bodice or create volume beyond the surface of the cloth. Nature provides a recurring vocabulary—orchids, vines, birds, coral, stars and Mediterranean colour—translated through the technical resources of the Beirut atelier.
The founder’s classicism has become more flexible through collaboration with Jad Hobeika. Recent collections combine formal gowns with relaxed suits, menswear, shorter proportions and unexpected materials, but the central values remain legibility of silhouette, precision of finish and the emotional charge of occasion dressing.
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Career history
2025
Maison Georges Hobeika reached its thirtieth anniversary in 2025. The milestone connected a Beirut atelier founded during Lebanon’s post-war reconstruction with more than two decades of Paris presentations, FHCM Guest House status, a permanent ready-to-wear business and second-generation creative leadership. The anniversary described a house still independently owned and still centred on its Lebanese production base while expanding its international retail and executive structure.
2022
A Georges Hobeika pop-up opened at Harrods in December 2022 and became a permanent concession in January 2023. The project gave the maison a regular London retail presence and extended its commercial reach beyond appointment-led couture and wholesale showrooms. Ready-to-wear and accessories could now represent the brand continuously between fashion-week presentations.
2022
The house moved its Paris showroom to Rue François 1er in 2022, strengthening its commercial presence within the eighth arrondissement’s couture and luxury network. The larger setting supported appointments with buyers, private clients and press across couture, ready-to-wear, bridal and accessories. Beirut remained the design and production centre, sharpening the two-city structure through which the maison operates.
2017
Maison Georges Hobeika joined the official Paris Haute Couture Week calendar as an FHCM Guest House in January 2017. The status formally recognised a couture practice whose principal atelier remained outside France, allowing the house to present within the official week while preserving its Beirut workforce and production system. Georges Hobeika has retained this classification through subsequent couture seasons.
2010
In 2010, Maison Georges Hobeika formalised its ready-to-wear business and opened a permanent showroom on Rue Royale in Paris. The Signature and GH structures translated the house’s colour, embroidery and occasion dressing into standard-size collections and daywear, reducing its dependence on bespoke couture alone. The showroom gave buyers and private clients a stable European address while design and production remained centred in Beirut.
2001
Georges Hobeika presented in Paris for the first time in 2001, giving the Beirut atelier a sustained international platform without moving its production base from Lebanon. Paris became the principal setting for buyers, press and private clients, while the house retained its family ownership and in-house craft structure. The move began the long route towards formal recognition on the official haute couture calendar.
1995
Georges Hobeika founded the maison in Beirut in 1995, building on the dressmaking practice and clientele of his mother, Marie Hobeika. The atelier brought design, fittings, embroidery and client work together in one operation and later expanded to a workforce of around 200 while remaining independently owned. Hobeika’s architectural training informed its structural draping and corsetry, while in-house embroidery and formal eveningwear became its central public codes. Since 2022, he has shared creative direction with Jad Hobeika.
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