J.J. Martin

J.J. Martin is an American-born, Milan-based designer, journalist, and entrepreneur who founded the lifestyle brand La DoubleJ in 2015. Originally a fashion editor for publications such as Wallpaper* and Harper’s Bazaar, Martin transitioned into design through her passion for vintage curation. Her unique perspective, blending journalistic insight with a curator’s eye, has allowed her to build a brand that celebrates the joy and vibrance of Italian culture.

Since its inception, La DoubleJ has grown from a vintage clothing project into a full lifestyle brand encompassing fashion and home decor. Martin is recognised for her ability to bring a sense of optimism and maximalism to the contemporary market. By collaborating with historic Italian silk producers, she has established herself as a key figure in the revival of archival prints and traditional craftsmanship, positioned at the intersection of fashion and lifestyle.

A 'more is more' philosophy drives the work of J.J. Martin, resulting in a celebration of maximalism and Italian visual joy. Her design ethos is centered on the use of high-energy archival prints, sourced through partnerships with historic Italian silk producers like Mantero. These prints are applied to silhouettes that are typically effortless and feminine, designed to serve as a versatile canvas for bold colour and pattern. The primary concern is the emotional impact of the garment, with a focus on 'joy-boosting' aesthetics that challenge modern minimalism.

The treatment of the body is relaxed and inclusive, prioritising ease of movement and a sense of celebratory freedom. Ornament is the fundamental basis of the design, with patterns often covering the entire surface of a piece. Materiality is focused on high-quality silks that allow for vibrant colour saturation. By merging vintage patterns with contemporary shapes, Martin creates a unique dialogue between history and the present.