Introduction
Jad Hobeika is a Lebanese fashion designer and the co-creative director of Maison Georges Hobeika. Born in 1995, the year his father founded the house, he grew up alongside its Beirut atelier and later studied at the École de la Chambre Syndicale de la Couture Parisienne. He joined the maison in 2019 at the age of 24 and was publicly announced as co-creative director alongside Georges Hobeika in June 2022.
His arrival formalised a second generation of family authorship. Jad has expanded the house’s visual range through menswear, relaxed tailoring, asymmetry, denim, cut-outs and a stronger interest in collection-wide narrative. The couture shows have increasingly treated sound, space and theme as parts of one environment, while ready-to-wear has moved closer to the rhythm of the official Paris calendar.
Jad’s tenure also carries the house’s craft inheritance into explicitly personal territory. The Spring/Summer 2025 couture collection addressed the death of his grandmother Marie Hobeika through ideas of grief, transmission and renewal. He continues to work with his father as co-creative director rather than as an isolated successor.
Design ethos
Jad Hobeika treats the existing house codes as material for extension. He keeps embroidery, corsetry and formal glamour intact, then changes their context through oversized jackets, fluid menswear, asymmetric styling or a darker thematic frame. The approach makes generational change visible without staging a rupture with the founder’s work.
Narrative is central to his collection method. A show is conceived as a complete world in which setting, music, casting and clothes reinforce one another. This has allowed the maison to address themes such as family transmission, grief, mental health and Lebanese heritage while maintaining the visual directness expected from occasion and couture dressing.
His work also broadens the house’s commercial language. Ready-to-wear carries more daywear, separates and relaxed proportion, while couture now includes male bodies and tailoring embellished with the same floral and crystal techniques historically reserved for gowns.
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Career history
2024
Georges Hobeika presented ready-to-wear on the official Paris Fashion Week runway for the first time in September 2024. The move gave the commercial division an institutional platform separate from couture and confirmed its importance to the maison’s international growth. Atelier-derived colour, embroidery and evening construction were adapted into a broader wardrobe designed for seasonal retail.
2023
In 2023, menswear became an explicit part of Georges Hobeika’s couture programme. Fluid suits, embroidered tailoring and relaxed formal silhouettes extended atelier techniques previously concentrated in gowns and capes, without creating a separate menswear label. The expansion broadened the house’s couture client and product base and made Jad Hobeika’s influence on the shared creative direction increasingly visible.
2022
Maison Georges Hobeika publicly appointed Jad Hobeika as co-creative director in June 2022, formalising the design partnership that had operated inside the studio since 2019. The appointment established a continuing father-and-son leadership structure rather than a clean succession, with Georges retaining active authorship and Jad expanding the house through menswear, relaxed tailoring and a broader ready-to-wear vocabulary.
2019
Jad Hobeika joined the maison’s design studio in 2019 after studying at the École de la Chambre Syndicale de la Couture Parisienne. He worked within the existing collection process before receiving a public leadership title, introducing looser tailoring, asymmetry, menswear and more pronounced seasonal narratives. This period established the practical father-and-son collaboration that the house formalised in 2022.
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