Introduction
Jessica Wu is a fashion communications and styling specialist who co-founded Peter Do. She studied Fashion Merchandising Management at the Fashion Institute of Technology, graduating in 2014, and later completed Advertising and Marketing Communications in 2016. Wu styled Peter Do’s senior thesis and entered the founding group with an existing understanding of his clothing, presentation and fit.
At Peter Do, Wu led press and public relations and contributed across styling, fittings, samples, e-commerce and practical launch work. When the intended fit model was unable to travel to the first Paris showroom, Wu wore the samples for buyers herself. Her work in the studio extended beyond media relations into the physical presentation and editing of the clothes.
Wu also appears in credited production work around the Fall/Winter 2021 Night film. By August 2024 she described herself as an ex-Peter Do PR Director. Her founder status remains permanent in the company history; the supplied sources leave her current equity position unresolved.
Design ethos
Wu’s contribution sits at the meeting point of clothing, image and communication. Styling Do’s student work gave her an early role in how his tailoring was assembled on the body, and that experience carried into fittings, sample management and the first showroom.
The label’s public image grew from a studio culture in which press, styling and production overlapped. Wu’s role gave the company a direct voice with editors and buyers and helped convert internal collection decisions into lookbooks, appointments, films and campaigns that preserved the team-centred identity of the brand.
Disclaimer
Career history
2018
The five founders carried the Spring/Summer 2019 collection to a temporary Paris apartment showroom in summer 2018 and handled the selling environment directly. Buyer discovery through social media and word of mouth produced early orders from major international retailers and established the label’s wholesale system.
2018
Peter Do entered public commerce in early 2018 through T-shirts, jewellery, socks, bags and small objects before the first full ready-to-wear delivery. The phased launch gave the founders an active public identity ahead of the wholesale collection system.
2017
Jessica Wu co-founded Peter Do and led press and public relations alongside styling, fit and practical collection presentation. By August 2024 she described herself as an ex-Peter Do PR Director, placing the end of her original operating title by that date.
2017
Peter Do was established by Peter Do, Vincent Ho, Lydia Sukato, Jessica Wu and An Nguyen as a shared founding company in New York. The founders combined fashion direction, image, business, operations, press, styling and fit, creating the institutional structure that preceded the first full collection.
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