Lee Wood

Lee Wood is a British fashion designer and the creative director of Bikkembergs. He studied at Berkshire College of Art & Design before spending sixteen years within Versace’s creative team, a long studio career that gave him experience of an established Italian luxury-house system without making him its public author.

Bikkembergs appointed Wood in June 2016, during the ownership transition from Zeis Excelsa to Guangzhou Canudilo and Modern Avenue Fashion Group. He inherited a label divided across mainline, diffusion and licensed categories, and worked to restore a single creative direction around the founder’s sporting and sartorial archive.

Under Wood, the house shortened its name to Bikkembergs from Spring/Summer 2020 and reduced the distance between its tailored, denim and athletic products. His later work has included renewed football references and the Spring/Summer 2026 Soccer sneaker collaboration with Gosha Rubchinskiy.

Wood approaches Bikkembergs as an archive with several usable registers: Antwerp tailoring, military utility, technical sportswear, denim and football imagery. His work depends on editing these codes into a coherent range, with cleaner construction and controlled branding taking precedence over the former multiplication of diffusion identities.

The silhouette remains close to the athletic body, but the emphasis moves from spectacle towards wearable outerwear, knitwear, trousers and sneakers. Workwear details and sports materials are integrated into a restrained menswear system, allowing the founder’s physical vocabulary to persist without treating every season as a reconstruction of the 2000s.

Selective product revival forms part of that method. The Gosha Rubchinskiy collaboration returned to the Soccer sneaker as a specific archival object, using its studded sole and lace-guard to connect a current release to the brand’s established football programme.