Pelagia Kolotouros

Pelagia Kolotouros is the Creative Design Director of Lacoste, appointed in 2023 to oversee the French brand's global creative output. A Greek-American graduate of Parsons School of Design, she brings an extensive background in senior design roles at Adidas, Calvin Klein, and The North Face. Her career has been defined by an ability to navigate the intersection of sportswear, technical performance, and luxury fashion, making her uniquely suited to lead the evolution of the heritage label.

Under her direction, Lacoste has seen a shift towards a more integrated and design-led approach that balances its athletic history with a modern sense of elegance. Kolotouros is responsible for unifying the brand's diverse product categories and re-centring its identity around sophisticated, versatile garments. Her leadership is characterised by a focus on material innovation and a refined approach to the brand’s iconic visual codes.

Design is predicated on the bridge between athletic performance and formal precision, reimagining historical sportswear codes through a contemporary lens. Formal concerns involve the use of technical fabrics and genderless tailoring to create a silhouette that is both functional and elegant. This approach re-centres the brand’s iconic visual identity, such as the crocodile emblem, within a more sophisticated sartorial context.

The treatment of the body balances a sporty mindset with a distinct sense of French sensuality and ease. Proportion is handled through clean lines and modular construction, allowing for versatility across different lifestyle contexts. This focus on material innovation and formal restraint reflects a philosophy that prioritises the unity of form and function, seeking to define a modern luxury that is rooted in heritage.