
Overview
Conner Ives is an independent London label founded in 2021 by the American designer Conner Ives. The business grew from work he developed while studying womenswear at Central Saint Martins, including red-carpet commissions, a 2018 T-shirt-dress capsule for Browns and a placement with Fenty. His graduate collection, The American Dream, established the label’s central subject: American identity reconstructed through remembered women, popular culture and the dress codes of suburban New York.
The studio combines two production systems. One-off and limited demi-couture pieces are assembled from vintage garments, scarves, military blankets, deadstock embellishment and other found materials, while repeatable ready-to-wear uses deadstock and newly manufactured recycled fabrics in London factories. Patchworked T-shirt dresses remain a commercial anchor, but the collections have expanded into tailoring, outerwear, evening dresses, knitwear and accessories without abandoning the irregularities carried by their source materials.
Ives entered the London runway calendar with Fall 2022 and developed a sequence of character-led collections that moved between American archetypes, fashion memory and political urgency. The viral “Protect the Dolls” T-shirt emerged from the Fall 2025 show and became a fundraising vehicle for trans-led organisations. After winning the 2025 BFC/Vogue Designer Fashion Fund and receiving BFC Fashion Trust support in 2026, the London-based company scheduled its first New York Fashion Week show for September 2026.
Philosophy
The label treats existing clothing as both material and evidence. Vintage T-shirts, scarves, sports jerseys and military textiles retain traces of earlier wear, graphics and manufacture; cutting and reassembly do not erase those histories but place them in new silhouettes. The method allows an evening dress to remain visibly related to casual American clothing, producing glamour through displacement rather than through immaculate newness.
Ives develops collections through fictional or remembered women: debutantes, editors, suburban mothers, cheerleaders, club figures and socialites. These characters are not fixed costumes but devices for testing how class, aspiration, nostalgia and performance circulate through dress. A London education and studio structure sharpen the distance from which he examines American imagery, allowing affection and criticism to remain present at the same time.
Material responsibility is organised around use rather than a single claim of purity. Labour-intensive one-offs coexist with scalable recycled-fabric pieces, and the studio has repeatedly adjusted production to make upcycling viable beyond the sample rail. Casting, slogan garments and partnerships extend this practice into public life, most clearly when “Protect the Dolls” converted the emotional conclusion of a runway show into sustained support for trans communities.
Timeline
Disclaimer
Creative timeline
Button TextConner Ives is scheduled to present Spring 2027 on the official New York Fashion Week calendar on 12 September 2026. The event will mark the label’s first New York runway while its studio and operating base remain in London; the record is explicitly future-dated until the show occurs.
The British Fashion Council named Conner Ives among the 2026 BFC Fashion Trust recipients on 4 June 2026. The grant and tailored industry guidance extended the business support available as the studio refined production and prepared for broader international presentation.
Conner Ives won the BFC/Vogue Designer Fashion Fund on 13 May 2025. The award supplied £150,000 and mentoring intended to strengthen production, e-commerce, private-client work and the label’s demi-couture activity.
Conner Ives introduced the “Protect the Dolls” T-shirt at the close of his Fall 2025 London runway on 23 February 2025. Demand transformed the personal statement into an ongoing fundraising project for trans-led organisations and one of the label’s most publicly recognisable designs.
The Metropolitan Museum of Art included Conner Ives in In America: A Lexicon of Fashion in 2021. In 2022 the Costume Institute acquired The Debutante and related Fall/Winter 2021–22 work, establishing museum recognition alongside the label’s early commercial development.
Conner Ives was selected as a finalist for the 2021 LVMH Prize during the first year of his formal label. The distinction broadened the international visibility of his vintage-based production model and character-led Americana.
Conner Ives formally launched his independent London label in 2021 after developing commercial capsules and red-carpet work while at Central Saint Martins. He remains the company’s founder and creative director, so the original Foundation record also carries the active relationship and People card.
Conner Ives product structure
The label operates as one independent studio with distinct production categories rather than separate diffusion brands.
Collection lines
- Ready-to-wear
- Scalable seasonal collection
- T-shirt dresses, tailoring, outerwear, knitwear and evening pieces produced for wholesale and direct sales from deadstock, recycled and conventional specialist fabrics.
- Demi-couture
- One-off and highly limited work
- Labour-intensive garments reconstructed from vintage scarves, dresses, military textiles, embroidery and other singular source material for private clients and selected retail.
Commercial categories
- Accessories and archive
- Supporting categories
- Footwear collaborations, jewellery, graphic T-shirts and archive releases extend the main collection without forming autonomous labels.
Conner Ives collaborations and special projects
Partnerships are generally attached to a season, retailer or cause rather than maintained as permanent sub-labels.
Runway collaborators
- Jimmy Choo
- Footwear collaboration
- Special footwear developed for runway collections, including the theatrical American Tragedies and Eldorado periods.
- Mejuri
- Jewellery collaboration
- Jewellery integrated into the Fall 2025 American Tragedies collection.
- Wandler
- Footwear capsule
- A project used to extend the label’s product offer beyond its internally produced clothing.
Retail and advocacy projects
- Browns, 24S and Depop
- Retail capsules
- Early T-shirt dresses, an LVMH Prize-linked capsule and a limited upcycled release tested different routes between one-off construction and broader distribution.
- Protect the Dolls
- Fundraising project
- The slogan T-shirt introduced at the Fall 2025 show was subsequently produced in larger quantities to support trans-led charities.