Joseph

Joseph returned to a full runway format on 20 February 2026 at Tate Modern’s Tanks. The Autumn/Winter 2026 show was Mario Arena’s first Joseph runway and the house’s first catwalk presentation in almost a decade, re-establishing a public show format within the current London-led creative structure.

Arena’s appointment accompanied a newly created London design department bringing design, atelier, product development and production management into one UK-based structure. The change moved the creative organisation away from the previous Paris-based co-director setup and centred development around Joseph’s southwest London operation.

Onward Kashiyama introduced a higher-priced Made in Japan line within JOSEPH HOMME on 28 August 2024. The licensed Japanese line is planned, produced and sold separately from Joseph’s London-led global mainline.

Joseph states that Mario Arena was appointed Creative Director in August 2024; the role was publicly announced on 27 November 2024. He leads the current global mainline from London, with responsibility for women’s ready-to-wear, accessories and footwear.

Anna Lundbäck Dyhr and Frederik Dyhr left Joseph in July 2024 after nearly four years of shared creative direction, ending the Paris-based co-director model before Mario Arena’s appointment.

Anna Lundbäck Dyhr and Frederik Dyhr were appointed Co-Creative Directors on 14 October 2020. Anna had joined the Joseph studio in November 2018 and Frederik in September 2020; together they led womenswear, ready-to-wear and accessories from the Paris atelier until July 2024.

The company shut its global mainline menswear operation during the 2019 restructuring. The closure ended the modern London-led division established under Louise Trotter and Mark Howard Thomas; the separate JOSEPH HOMME licence in Japan continued under Onward Kashiyama.

Susana Clayton began as Creative Director on 1 October 2018, succeeding Louise Trotter and taking responsibility for womenswear and menswear from the Paris atelier. Autumn/Winter 2019 was her debut season; her tenure ended before the Dyhrs’ appointment in October 2020.

Louise Trotter left Joseph at the end of August 2018 after nine years as Creative Director. Her tenure had expanded the label across a full womenswear wardrobe, menswear and accessories; Pre-Fall 2019 is identified as her final authored Joseph season.

Mark Howard Thomas left Joseph in 2017 to become Creative Director of Menswear at Helmut Lang, ending the dedicated menswear leadership he had held through the division’s early runway-calendar and Savile Row period.

Joseph opened a dedicated menswear flagship at 2 Savile Row in February 2016. Designed by Sybarite under Simon Mitchell, the store gave the modern menswear division a distinct physical identity within London’s historic tailoring district.

Louise Trotter expanded Joseph into a dedicated handbag and accessories offer in 2014 with specialist input from Katie Hillier. The project focused on practical, clean-lined leather goods designed to integrate with the main ready-to-wear wardrobe.

Joseph menswear appeared on the London Collections: Men schedule for Spring/Summer 2015 on 17 June 2014 and Autumn/Winter 2015 on 9 January 2015. The presentations placed Thomas’s dedicated menswear work within London’s emerging men’s fashion calendar under Trotter’s overall direction.

Joseph formalised a standalone modern menswear operation under Louise Trotter, with Mark Howard Thomas providing dedicated category authorship. The division developed its own fashion-calendar presence and later a dedicated Savile Row flagship before the global mainline menswear business closed in 2019.

Louise Trotter appointed Mark Howard Thomas Head of Menswear in the 2013 launch period; the role was publicly reported in January 2014. Thomas’s first collection was Autumn/Winter 2014, and he led the category until leaving Joseph for Helmut Lang in 2017.

Joseph entered the London Fashion Week schedule in 2013 and staged its first womenswear runway in 2014 under Louise Trotter. The shift moved the house from a predominantly retail and lookbook-led presentation model into a formal catwalk presence.

Louise Trotter became Creative Director in 2009 and developed Joseph’s own label into the dominant part of the business. Her mandate expanded from womenswear into menswear, accessories and a renewed London fashion-calendar presence.

Onward Kashiyama acquired the Joseph group in May 2005. Joseph Ettedgui and Franklin Ettedgui sold their remaining interests and left the company by the end of the year, ending the founder-led period. The brand continued under Japanese ownership.

Joseph’s ownership changed in late 1999 when Albert Frère acquired a majority stake and LVMH took a minority interest. Ettedgui remained involved, but the transaction ended absolute family control and brought institutional capital into the business.

Ettedgui began moving Joseph stores away from the stark monochrome high-tech interiors associated with the previous decade, introducing warmer and more changeable environments as part of his view that fashion retail should continually alter its atmosphere.

Designer Teresa Roviras developed a redesigned Joseph logo and the signature Joseph stripe in 1996, updating the visual identity during the mature founder period.

Joseph established a dedicated design studio in Paris in 1993, giving the own-label operation a permanent creative base as the company developed beyond its London retail origins.

Joseph Denim launched in 1993 as another named extension of the expanding own-label wardrobe.

Joseph Homme launched in 1993 as a dedicated menswear line developed with Peter Sidell. The collection adapted stretch and womenswear-derived fabrics to unstructured men’s tailoring and was supported by a standalone South Molton Street store.

Joseph Ettedgui received the British Fashion Council’s Knitwear Designer of the Year award in 1990, recognising the own-label knitwear that had become a central part of the Joseph fashion business.

Joseph opened a new flagship at 77 Fulham Road in 1988 with an interior by Eva Jiřičná. Steel, glass and industrial detailing made the store a defining example of Joseph’s high-tech retail aesthetic.

Joseph pour la ville launched in 1986 as a tailored businesswear line built around the polished wardrobe staples that had become central to the house.

Joe's Café opened in 1985 as a hospitality project integrated with Joseph’s retail world, bringing food and social space into Ettedgui’s wider idea of fashion retail.

Joseph introduced Parfum de Jour in 1985, adding fragrance to the house’s growing lifestyle offer.

Joseph Bis launched in 1985 as a named secondary fashion line during a period of rapid own-label expansion.

Joseph pour la maison launched in 1984, extending Ettedgui’s fashion-retail system into homeware and reinforcing the lifestyle character of the Joseph stores.

Joseph Tricot launched in 1983 as the first firmly dated branded own-label line, moving Joseph from multibrand retail into proprietary knitwear and ready-to-wear production.

Joseph opened a major flagship at 6 Sloane Street in 1979 with an interior by Norman Foster. The project made modern architecture a visible part of the house’s fashion identity and retail experience.

A dedicated Joseph clothing boutique opened beneath Salon 33 in 1972, establishing fashion retail as a distinct part of Ettedgui’s business and giving his Paris buying a permanent London setting.

Joseph uses 1966 as the foundation year of the business created by Joseph Ettedgui. His founder period developed from London fashion retail into a multibrand network and, from 1983, an expanding own-label operation.

Joseph Ettedgui and his brother Maurice opened Salon 33 on King’s Road in 1962. Fashion gradually entered the salon through Ettedgui’s Paris buying trips and early sales of designer knitwear, creating the retail culture from which Joseph developed.