Harris Reed

Harris Reed is a British-American designer who was appointed as the Creative Director of Nina Ricci in 2022. Known for his gender-fluid approach to demi-couture, Reed gained international acclaim while still a student at Central Saint Martins, dressing high-profile celebrities like Harry Styles and Adele. His work is celebrated for its dramatic, sculptural quality and its unapologetic embrace of romanticism and self-expression, positioning him as a leading voice for a new generation of creators focused on identity and fluidity.

At Nina Ricci, he has brought a bold, theatrical energy to the heritage house, merging its feminine history with his own signature brand of 'fluid glamour'. Reed’s rapid rise in the fashion world reflects a deep commitment to social change and the power of visual storytelling. He continues to challenge traditional industry norms through his inclusive and celebratory design philosophy.

Decadence, gender fluidity, and the search for personal liberation inform the structural and decorative output of the work. The design process is defined by an embrace of dramatic, oversized silhouettes and a focus on Victorian-inspired glamour, often executed through the use of upcycled materials and intricate craftsmanship. Visible signals include the frequent appearance of wide-brimmed hats, bow-tie necks, and sculptural corsetry, which serve to heighten the sense of performance and artifice. The work prioritises the emotional weight of the garment over conventional wearability.

Structural signals appear in the exaggerated proportions and the fluid use of tailoring to subvert traditional masculine and feminine codes. By merging high-fashion history with a contemporary focus on identity, the designs foster a visual language of celebratory non-conformity. The emphasis remains on the transformative power of the dress, where each piece functions as a statement of individuality. This creates an aesthetic that values the beauty of the eccentric and the importance of visibility in a modern, diverse landscape.